Business and Marketing

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SA shows its sparkles

SA shows its sparkles

For the Champagne & Sparkling Wine World Championships (CSWWC), 2017 was a ground-breaking year, with entries from more countries than ever before. A total of 17 trophies were awarded from 82 Best in Class winners, including 10 National Champions and 4 World...
The science of labels

The science of labels

Science and marketing, believe it or not, can and should be good bedfellows. In the ever-increasing competitive global market you need solid marketing to back your product (I’m assuming it’s probably wine, since you’re reading this blog). And your...
Elusive markets

Elusive markets

The SA Wine and Brandy Industry’s focus is on existing markets in accordance with Wosa’s 2018 strategy. However, this arena is not without its challenges. As much as the industry would like to see Southern African Customs Union (Sacu), which South Africa is part of,...
Is the production tide going out?

Is the production tide going out?

The South African wine industry reached a peak vineyard footprint in 2006 with a total of 102 146 hectares, just after the world reached its record of 7.8 million hectares in 2003. In both cases it has seen a steady decline in the last decade, with an average annual...
Messaging a bottle

Messaging a bottle

Nederburg global brand development manager Robyn Bradshaw gave some insights into what it takes to reach the top and maintain your lead. What would you say has turned Nederburg into a successful brand? What did you do right?  Nederburg’s success is driven by...
SA’s Best Young Sommelier of 2017

SA’s Best Young Sommelier of 2017

Wikus Human of Marble has claimed the title of the prestigious new South African Sommelier Association’s 2017 Best Young Sommelier competition, brought to you in association with Moët & Chandon. Wikus, at age 26, is the Head Sommelier and Beverage Manager at...
Domestic consumption trends

Domestic consumption trends

Here’s a graph depicting the trend in domestic wine consumption from 1945 to 2016. Some interesting trends emerge: Fortified wine consumption has declined since 1975 and the downward trend seems to be continuing Sparkling wine consumption has increased marginally, but...
Market Watch- Curious Canadians

Market Watch- Curious Canadians

Canadian wine consumers enjoy experimenting, especially with various wine styles. With white wines gaining ever more momentum, it’s time for South African producers to get to grips with this market.  Canadians are among the world’s biggest wine consumers by volume,...
A bridge (not) too far

A bridge (not) too far

Canada and the USA are two of the biggest countries in the world, so it’s no wonder they’re attractive export markets for Brand SA. Trade legislation, particularly where the Land of the Maple Leaf is concerned, may however act as a deterrent, but with proper marketing...
Managing the controllable

Managing the controllable

The South African wine industry is undergoing some of the biggest structural changes of the past decade. Exciting? Daunting? Yes, but it’s all about managing what you can control and navigating what you can’t.  Drought, financial pressures, decreasing vineyards and...
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