Business and Marketing

From cellar to cyberspace

From cellar to cyberspace

In our fast, ever-changing cyberworld, where instant gratification has become a key demand, the marketing and selling of wine online is a complicated challenge. Buying wine has always been regarded as a personal sensory experience, but is ecommerce turning wine into a...
The six As of wine tourism

The six As of wine tourism

Wine tourism taps into a steadily broadening stream of travellers who leave their homes and home countries for various reasons. What separates the places they visit from those they don’t?     Wine tourism can be defined as visiting vineyards, wineries and...
Chenin makes a splash

Chenin makes a splash

It seems the planets are aligned to ensure Chenin Blanc South Africa’s success. The varietal has proven its potential for creating premium white wines that can make even the most cynical audiences sit up and take note.     Chenin Blanc sales worldwide have...