Bulk wine: the business that boosts the sector

by | Sep 4, 2018 | Blog, Lifestyle, News

The World Bulk Wine Exhibition is the most important wine fair worldwide in terms of business transactions focusing 85% of the global supply for bulk wine.


It is a business forum for international wine purchasers and suppliers on “neutral ground” in Amsterdam every year in the month of November. A unique place to share the great quality and variety of bulk wine with leading international importers.

The 10th WBWE on 26-27 November will be of strategic importance for this sector, which transacts more than 3.5 billion Euros per year.

The World Bulk Wine Exhibition is the trade fair, where every second counts, because it is exclusively devoted to wine professionals and it is entirely focused on making business.

The WBWE provides a wide range of bulk wines and bag-in-box, ranging from wines with designation of origin or protected geographical indication to wines with varietal denomination, as well as generic wines designated for blends or defined to elaborate sparkling wines or aromatized wines, such as vermouth. Such diversity in the supply and the capacity of multiple sales contracts, as well as packaging agreements (both at origin or destination), confers a very much appreciated exclusivity to this exhibition.

The commitment of the World Bulk Wine Exhibition is to ensure that every exhibitor that participates with its own variety of quality bulk wine will achieve the best international showcase for their own products.

And this is made possible thanks to our job of attracting purchasers from all over the world. WBWE is an event of strategic importance not only due to the dates, the place or the capacity of bringing international business together, but also due to its 360-degree vision of what the bulk wine industry has to offer.

The tenth WBWE will be held on the 26-27 November at the Amsterdam’s RAI, the place where, for the last eight years, the main producers and wine buyers worldwide have gathered for two days of intense commercial trade.

You can check all the fees and possibilities of space rental on the website, CLICK HERE.

Celebrating 10 years

Bulk wine is every wine prior to being bottled: with this premise in mind the World Bulk Wine Exhibition was conceived in 2009. The first fair in the entire world devoted to promoting and ensuring the quality and transparency of a sector that generates 40% of the wine exported globally: a figure that accounts for a value of more than 3,000 million euros.

Today, the WBWE is one of the major international wine events. Amsterdam’s fair is the only place worldwide where it is possible to taste approximately 80% of the global crop of bulk wines over two days. As well as being a business platform, the WBWE is the meeting point for professionals across the world, and a center for debate and dialogue where to anticipate a lot of the trends that will set the sector’s future.

Over 10 years, the bulk wine market has shifted from being an industry solely for brokers and large producers, to currently being also an efficient business strategy for small and medium-sized wineries that, thanks to this sector, fulfill their crops and annual commitments.

The very same meaning of the word “bulk” has changed throughout these years. Today, and also thanks to the only competition devoted to this wine segment, the International Bulk Wine Competition, “bulk” is synonym of great quality wine, with many outlets for wineries that work with rare varieties, wines with organic certification or blends with very particular needs that often turn to bulk wine.

In 2018, the World Bulk Wine Exhibition celebrates ten years as a major player of this great revolution regarding the quality of bulk wine, as well as the emergence of new countries and producers. On 26-27 November 2018 the world’s leading producers and importers will reunite once again in Amsterdam, alongside small and medium-sized wineries with wines of great quality.

2018 is a year of paramount importance for oenologists, bottlers, sommeliers, purchasing managers and producers from across the world.

What occurs with the crops of countries such as Spain, France or Italy is going to determine the market’s pace. The WBWE will be once again prepared to provide the best business platform whatever the needs of the more than 6,000 professionals who are expected to attend this edition.


Article Archives

Search for more articles

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Stay current with our monthly editions

Share This
Shopping cart
There are no products in the cart!
Continue shopping