Business and Marketing
Surviving the rebranding experience
Two of South Africa’s iconic brands recently passed through the double gauntlet of Covid-19-related market disruptions and a major brand change. Van Loveren and Nederburg both introduced new branding during the past year. Presenting a new face to the world while maintaining continuity requires meticulous planning – and nerves of steel.
CWG Protégé Auction supports future talent of SA Wine
In less than a month, there is an exciting opportunity to help support the Cape Winemakers Guild Protégé Programme when 75 lots of wine and experiences, donated by the members of the CWG and past Protégés, will go under the hammer. The 2021 CWG Protégé Programme...
Business-focused wine course gives delegates a competitive edge
Wine education in South Africa used to focus almost entirely on viticulture and winemaking. But today, educators realise that people in the wine value chain require a much broader skill set. The UCT Graduate School of Business (GSB) Business of Wine...
Know your consumer: The Great BIG Wine Survey
The inaugural Great BIG Wine Survey report released in April has gained wide interest for its in-depth analysis of South African consumer behaviour across a broad spectrum of income and age brackets.
Destination Franschhoek: Interview with Ruth McCourt
Franschhoek local Ruth McCourt has taken over the reins of Franschhoek Wine Valley Tourism as marketing manager and custodian of one of South Africa’s leading tourism destinations.
ROTOCON announces contest to recognise customer employees
ROTOCON announces its ‘I LOVE ROTOCON’ contest to recognise its customer’s employees that work with represented products of ROTOCON’s 14 partners and the ECOLINE brand. The contest officially launches May 1, 2021 to commemorate Workers' Day in South Africa. To...
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