Comexposium (global event organiser) and Vinexpo Holdings (held by the Bordeaux-Gironde Chamber of Commerce and Industry – CCIBG) have entered into exclusive negotiations to create a new joint venture entity. This new venture responds to the constantly changing and developing global wine and spirits industry and would create the foremost global organiser dedicated to the industry.
- The new entity will be the world’s leading organiser of events dedicated to wines and spirits, with annual figures of over 78 000 visitors from 140 countries and 5 900 exhibitors.
- With equal stakes, the new entity will benefit from the international reach and expertise of Comexposium, the world’s 3rd largest events organiser, and Vinexpo, an internationally reputed brand, specialised in organising professional events in the wine and spirits sector.
- The new entity will boast a portfolio of 10 iconic events: Wine Paris (Vinisud/Vinovision Paris), World Wine Meetings and World Bulk Wine Exhibition (Amsterdam and Asia) from Comexposium, Vinexpo (Bordeaux, Paris, Hong Kong, Shanghai and New York) as well as the Vinexpo Explorer events from Vinexpo Holding.
- Further, the new business will look to create new events and developments to support the international growth of the wine and spirits industry.
- The project is supported by all the strategic advisors including the Boards of Vinisud and VinoVision Paris and the Vinexpo Strategic Committee.
Pierre Clément, chairman of AVS and of the VinoVision Paris board of directors stated: “Bringing these two entities closer together is a totally novel approach for our industry. We started our partnership in 2019 and now, we want to make it stronger and more established with a shared commitment to join forces bringing our knowledge and expertise together.”
Fabrice Rieu, chairman of the Vinisud board of directors, added: “This joint initiative is a historical moment for our brand and all its stakeholders, allowing France, with its richness and expertise, to regain its place on the centre of the world stage as a reference and leader in professional events dedicated to wines and spirits”.
“In a global economic environment, this commitment to working together is a significant step to serve the development of businesses in the wine and spirits sector. Thanks to this alliance, the Bordeaux-Gironde Chamber of Commerce and Industry intends to create a powerful flagship brand which will proudly defend French colours abroad”, said CCIBG president Patrick Seguin.
“The alliance we are building marks a significant turning point for the world of wines and spirits. It will allow us to extend our influence, develop a portfolio of must-attend events and meet the expectations of markets throughout the world”, confirmed Vinexpo Board Chairman Christophe Navarre.
Surpassing expectations of the industry
In May 2019, Comexposium and Vinexpo Holding announced that their two events, Wine Paris and Vinexpo Paris, would be held at the same venue in Paris. From 10-12 February 2020, the event will attract many national and international buyers, thereby ensuring maximum impact for wine and spirits producers, merchants and brands.
On the strength of the success of this joint project, the organisers have wanted to take their partnership a step further by creating a new structure based in France. The new entity will implement a strong and broad offer, with events geared to the 3 main market segments (bulk wines, entry-level to premium wines and spirits, super-premium to luxury wines and spirits).
“By bringing our skills and expertise closer together, the professionals in the wine and spirits sector will have a key partner for their business development, able to support them year-round and throughout the world”, commented Vinexpo Holding CEO Rodolphe Lameyse.
Opportunities for international development
In a particularly demanding environment for international trade, faced with an uncertain geopolitical context and rapidly changing markets, the new combined entity will benefit from French excellence and expertise to boost the quality of business relations in the global wine and spirits sector.
As the world’s second-ranked producer and consumer of wines and leading exporter (in value), France is recognised for the quality and diversity of its wines. In addition, the country stands out thanks to its exceptional know-how and wine-producing regions.
The single entity created will allow both stakeholders to make the most of all international development opportunities. Comexposium and Vinexpo Holding are already present in many countries and continents and now aim to play a more significant role on the Asian and American markets.
Comexposium Division Director Laurent Noël explains: “This alliance will strengthen the international strategy of Comexposium in wines and spirits and will create value for all stakeholders, with bellwether events and an increasing presence throughout the world.”
Supported by thirteen inter-professional stakeholders, the boards of directors of Vinisud and of Vinovision Paris as well as the Vinexpo strategic committee, the project should be finalised before this summer.