In support of breast health awareness, Compagniesdrift, the black-economic empowerment wine company from Stellenbosch, will contribute towards the awareness of breast health for every bottle sold of the Compagniesdrift Chardonnay Pinot Noir 2018.
Compagniesdrift Wines, currently under craftmanship of Meerlust winemaker Altus Treurnicht, consists of an unwooded Chardonnay, Chardonnay Pinot Noir blend and a barrel-matured Cabernet Sauvignon Merlot blend. The company was established in 2010 as a wine storage, bottling and labelling facility has since grown their brand into a stellar range of wines.
Ilse Ruthford, managing director of Compagniesdrift, was diagnosed with breast cancer in March 2019. Since then, she’s been dedicated to promoting awareness to staff members and members of the Meerlust Workers Trust around breast health. With this initiative, Compagniesdrift commits to a collaborative initiative with the Breast Health Organisation in providing financial and emotional support in the education and awareness of breast health in Compagniesdrift staff and trust members.
“I would like this initiative to not only create awareness around the importance of frequent screening and the necessary scans to ensure early detection, but would also like the profits achieved through this wine to be made available to send our staff and trust members for regular screening and scans at Groote Schuur hospital,” says Ruthford.
She adds: “The health and wellness of all of our staff has always been a priority to me, but my cancer diagnosis has certainly highlighted the importance of breast health to all the ladies in the company and the Trust.”
Compagniesdrift has been a 100% black-owned wine company since July 2019 and is supported by the Land Reform and Development Programme (LRAD) of the Department of Land Affairs and Standard Bank. The company affords the 72 individuals in the Meerlust Workers Trust the opportunity to join the commercial farming and other business ventures of the Trust. The owners of the renowned Meerlust Wine Estate, the Myburgh Family, identified potential projects that would benefit their farm workers in a meaningful and economically viable way. This ultimately culminated in a R45 million black empowerment business venture.
The goal of the Breast Health Foundation, a non-profit organisation, is to create awareness, empower women and promote a powerful mindset of survival in breast cancer patients. Since its formation in 2002, the foundation has focused on expanding their reach, establishing education and counselling programs in three provinces as well as a national telephone support programme. Compagniesdrift Chardonnay Pinot Noir proudly supports the Breast Health Foundation in its endeavours.
A hugely popular wine, Compagniesdrift Chardonnay Pinot Noir was released on 1 September 2019 as a blend of Chardonnay and Pinot Noir. Aromas of summer fruit, citrus and strawberry greet the nose, followed by a fresh palate with crisp yet subtle acidity and opulent creaminess.
“We believe the Breast Health Foundation does a great job in educating, empowering and supporting women who have been diagnosed with breast cancer. We look forward to working together in educate others on early detection methods and we are proud to be associated with this organisation,” says Ruthford.
While studies have recently linked alcohol consumption to an increase risk of breast cancer, Compagniesdrift and the Breast Health Foundation believe that moderation is key in responsible drinking and that consumers should note their daily units during wine consumption.
Compagniesdrift Chardonnay Pinot Noir is perfect for the warmer months of spring and summer ahead and will pair beautifully with a smoked salmon salad, sashimi and sushi.
Find your Compagniesdrift Chardonnay Pinot Noir 2018 at selected restaurants and retail outlets.
For more information, visit www.compagniedrift.com and to learn more about The Breast Health Foundation visit www.mybreast.org.za.