Look out Helderberg! Yuppiechef announced its seventh store today, and while there have been many guesses about where they’d pop up next, the chosen location is – Somerset Mall! On Friday, 11th October, South Africa’s premier kitchen and homeware store will happily open its doors to visitors from Somerset West, Strand and beyond. (Especially those looking for a welcoming cup of coffee on the opening morning…)
Andrew Smith, CEO at Yuppiechef says that with the current store locations – Sandton City, V&A Waterfront, Mall of Africa, Gardens Centre, Willowbridge and Westlake Business Park – Somerset West made the most sense for their newest store. “A location in the winelands has been on our agenda since we opened our first store in Willowbridge. We’re proud to say that we have many customers in the region who have supported us over the years, and we’re very pleased to now offer them the chance to visit the store and interact with our carefully curated and specialist ranges,” says Smith.
Following a superb range of glassware and barware for the region’s wine lovers, Smith lists an additional five reasons to get to the new store and experience Yuppiechef in person:
Give presents people love to receive: build a bespoke Yuppiechef gift box
Browse the range of quality kitchen and homeware products, foodie treats, microbrewery coffees and more, and find something for everyone – and get your gift beautifully wrapped for free before you leave. For just R39 you can also choose one of their iconic gift boxes, and fill it with the help of a Yuppiechef store assistant. It’s your own unique and personal selection of items to delight anyone, from your child’s teacher to your mom-in-law.
Pay anywhere, anytime. No queues!
Each store assistant carries a mobile point-of-sale device with them, which means that you don’t have to visit a till when you’ve decided what to buy. They’ll simply scan your chosen items and give you several payment methods on the spot, including eBucks, Snapscan and Zapper. No queues, no fuss.
As a pioneer in retailing both online and in bricks-and-mortar stores, Yuppiechef offers its customers the best of both worlds, and all the flexibility in between. Shop as you would anywhere else in the mall, or buy your chosen items, and then leave the store empty-handed. Instead of lugging your spoils around the mall, opt to have your items delivered to your door if you’d prefer. And if it’s a gift you’re purchasing, simply dictate the gift note you’d like included, and have the present delivered directly to the recipient’s home.
All the knives: Santoku knives, paring knives, chef’s knives, carving knives and more
Visitors to the store will understand the importance that Yuppiechef puts on owning, using and looking after a high-quality kitchen knife. The stores boast large displays showcasing the intricate detail of knives from some of the world’s best brands, including Wüsthof, Global and Shun. From carving up a roast chicken to dicing an onion, investing in a proper knife will change the way you feel about cooking and make you a better cook. Whether you’re starting out or building up your collection, Yuppiechef has all the kitchen knives you can imagine.
Really nice people, who also love kitchen products – and know a lot about them
Yuppiechef stores boast teams of friendly and approachable staff that have a deep understanding of the products ranged in the store. The store assistants are as excited by kitchen and homeware as their customers are, which makes all the difference when asking for advice, from choosing the right non-stick pan, to learning how best to care for it.
Smith says that the Yuppiechef approach to retail is vastly different to any other retailer in South Africa. “We’ve considered every element of the in-store experience and how it aligns with the core values of Yuppiechef that we’ve built over the past 13 years. We’re very proud of the result and the reaction from our shoppers to our current six stores is testament to this intricate planning process.”
For more, visit www.yuppiechef.com