Elsewhere in the European Union (EU), Portugal and Romania – with forecasts of 6.7 and 4.1 mhl respectively – fall within this trend (+8% and +9% compared with production for the year 2014). Bulgaria has returned to a level of production in keeping with its potential after a very poor harvest in 2014.
In contrast, Germany has recorded a slight fall in production (8.8 mhl, -4% compared with 2014) and Greece a more consistent decline (2.7 mhl, -9% compared with 2014).
The United States (22.1 mhl) has again, for the second year running, recorded a high level of production, without achieving the volumes reached in 2013.
In the Southern Hemisphere, contrasting developments have been observed: Chile has reached a new record for vinified production with 12.9 mhl (+22.6% compared with 2014), while Argentina has recorded a significant decline with 13.4 mhl vinified (-12.1% compared with 2014) and South Africa has maintained its 2014 level at 11.3 mhl.
In Oceania, Australian and New Zealand production has remained fairly stable for three years, with 2015 forecasts of 12 and 2.4 mhl respectively (excluding the exceptional 2014 production in New Zealand).
World wine consumption
We do not yet have definitive figures on wine consumption, which is nevertheless estimated within the range of 235.7 to 248.4 mhl. There is also a continuing internationalisation of markets.
In 2015, as for 2014 also, balance was achieved in the market. 2015 production will make it possible to cover both consumption and the demand for wines for industrial uses (brandy, vinegar and vermouth).
Focus on the rosé wine sector
In 2014, global production of rosé wines (excluding sparkling wines) was estimated at 24.3 mha (million hectares), which is 9.6 % of the world still wine production. The production of rosé wines has grown in recent years, driven by an increase in consumption.
Four countries account for 80% of production: France (7.6 mhl in 2014), Spain (5.5 mhl), the United States (3.5 mhl) and Italy (2.5 mhl).
World rosé wine consumption reached 22.7 mhl in 2014, which is an increase of 20% since 2002. France and the United States are the main consumers of rosé wines, with 8.1 and 73.2 mhl consumed respectively in 2014. Only a few countries have seen their rosé wine consumption drop, and these are countries of historic importance in wine consumption, and specifically rosé wine, namely Italy, Spain and Portugal. Rosé consumption is becoming globalised and a number of new countries have also begun to consume it, including the United Kingdom (250% since 2002), Sweden (750%), but also Canada (120%) and Hong Kong (250%).
France has recorded the biggest increase in recent years: +2.5 mhl between 2002 and 2014. Rosé wines going from 17% (in 2002) to 30% (in 2014) of the total still wine consumption.
Since 2002, global rosé wine exports (9.8 mhl in 2014) have seen sustained growth, stimulated by high demand from major consumer countries, primarily non-producing countries such as the United Kingdom, the Netherlands and Belgium. More than one out of three bottles of rosé wines now crosses a border. The development of consumption is driven by young age groups.
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