Graham Beck appoints Publicis Machine to grow MCC brands

by | Nov 8, 2018 | Blog, Lifestyle, News

Publicis Machine has signed a creative partnership with leading South African Méthode Cap Classique (MCC) producer, Graham Beck.

Publicis Machine is proud to announce its strategic and creative partnership with leading South African Méthode Cap Classique (MCC) producer, Graham Beck Enterprises.

Graham Beck Enterprises produces the Graham Beck and Gorgeous MCC brands, as well as the award-winning Steenberg wine and MCC brands.

A family business, founded in 1983, which has since turned into a dominant global brand, Graham Beck is one of three leading MCC producer brands in South Africa, contributing 37% of all MCC exports. With Cellar Master and ‘godfather’ of South African cap classique Pieter ‘Mr Bubbles’ Ferreira behind South Africa’s most famous bottle-fermented bubblies, and CEO Chris Du Toit’s firm hand guiding the company’s new market direction, it’s no surprise that Graham Beck is a force to be reckoned with. 

Graham Beck’s global focus was the motivation behind partnering with Publicis Machine, whose global reach through its international affiliates will provide Graham Beck Enterprises with a world-class strategy and campaign for their brands.

“We are excited to be working with the Publicis Machine team, which has already demonstrated such commitment to our business. We are thrilled to be working with an agency of this calibre – one that has proven again and again that it has the ability to partner with global brand houses in local markets, to grow and elevate their business.  We know this is a partnership that will take our brands to the next level on a global scale,” says Shelley Ellse, Chief Marketing Officer for Graham Beck Enterprises.

The MCC and wine industries are experiencing phenomenal growth right now. According to the Cap Classique Association, the MCC category in particular is growing meteorically, with a 24,5% increase in 2016 compared to 2015 – the latest available figures.

Group Executive Creative Director of Publicis Machine, Gareth McPherson says that Graham Beck Enterprises is a coveted addition to the company’s client portfolio.  “We love to partner with brands that resonate with our agency culture and values. Our team is both delighted and honoured to be partnering with Graham Beck Enterprises and we look forward to working with them for many years to come.’’

Locally produced and internationally acclaimed, it is one of the most awarded MCC brands in the country, and is SA’s largest MCC exporter, targeting the US, UK and Japanese markets.

“We are immensely proud to be collaborating with such a successful brand – in fact, the brand that was selected by both the late Nelson Mandela to celebrate his presidential inauguration in 1994, and by Barack Obama for his presidential election celebration in 2008,” concludes McPherson.

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