Integrate, innovate and be relevant

by | Oct 26, 2016 | Business and Marketing

The WISE task team has just wiseconcluded their work of more than two years to design a new strategic framework, which will ensure a more robust, profitable and globally competitive South African Wine industry (www.winesouthafrica.info). Various game changers were identified and developed such as the local market, research, innovation, wine tourism, global markets and transformation.  Whilst these new game changers and other tools can ensure a material shift in the industry’s success, the challenge will always be in cooperation.

Key themes guiding the industry and regional actions of the VinPro group going forward is integration, innovation and relevance to ensure that there is more synergy between individuals and teams, but also sufficient capacity.  – Rico Basson, VinPro

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