The Cape’s biggest international wine event takes place in Cape Town from 30 March to 2 April 2004, and Wines of South Africa (WOSA) needs active industry support. The organisation is calling on producers not to miss this opportunity to showcase their wines in a professional environment to over 1 000 international buyers and agents, plus 75 journalists and critics.

“We’ve upped the stakes since Cape Wine 2002, which hosted 452 trade visitors and 48 journalists from overseas, plus 222 local visitors and media. The Cape’s third biannual wine trade show takes place in the state-of-the-art Cape Town Convention Centre, with 10 000m2 of dedicated exhibition space,” explains CEO Su Birch.

“Its proximity to the Winelands offers opportunities for visitors to experience the Cape and its unique wine tourism offerings. The show will facilitate wine sales and new agencies for members, while enhancing the image of Brand South Africa.”

CAPE WINE 2004 EXHIBITION DATES AND TIMES

Tuesday March 30th: 10:00 – 18:00
International trade and media, local media
Wednesday March 31st: 10:00 – 18:00
International trade and media, local media
Thursday April 1st: 10:00 – 18:00
International trade and media, local trade and media, international wine visitors
Friday April 2nd: 10:00 – 18:00
International trade and media, local trade and media, international wine visitors
Free entrance for international trade, international media and local media.
Local trade and international visitors pay R200 all-inclusive registration fee for access on April 1st and 2nd.

Visit www.capewine2004.co.za or contact WOSA at (021) 883-3860.

INDUSTRY SUPPLIERS

Limited stands will be available to industry suppliers. The cost will include an additional 20% fee (WOSA levy income reduces exhibiting costs for members, but suppliers don’t pay levies).

WINE SEMINARS

Local and international panellists will debate topical issues in daily wine seminars from Tuesday 30 March until Friday 2 April, from 9:00 onwards. Topics include terroir, themed varieties and single vineyard wines. Wines will be selected by convenors. Topics and details on www.capewine2004.co.za.

CHARITY GOLF DAY (SUNDAY 28 MARCH, 12H00 ONWARDS)

Form a four-ball with visitors and industry colleagues, and tee off at Devonvale Golf Club as a curtain raiser to the show. A prizegiving with sundowners is at 18h00. Register with Tracey Wilson at info@twoteez.co.za.

IMBIZO WELCOME DINNER (MONDAY 29 MARCH, 18H00)

Help our international guests experience a warm South African welcome at the ‘Imbizo’ (people coming together) on the eve of the show. Enter the torch-lit historic grounds of South Africa’s oldest wine estate, Groot Constantia, and be wowed by the diverse musical beats of strumming Cape Minstrels, praise singers, African jazz and Marimba bands. Over welcome drinks they’ll admire museum artefacts dating to 1685, and reflect on majestic Cape Dutch architecture alongside a working winery. At a campfire dinner under African skies, ethnic delicacies will titillate alongside traditional braaivleis and Karoo lamb on the spit. Wine partners will be on offer at stations – wines to be selected by generic associations. The evening will end with a boogie, African style. Booking essential.

CELEBRATION OF CAPE CUISINE AT THE CASTLE (THURSDAY 1 APRIL, 19H00)

To round off the show with a bang, WOSA encourages the industry to join visitors in a culinary celebration of South Africa’s diverse roots. Move along the cobblestones of the Castle of Good Hope, the oldest surviving building in South Africa. Experience a unique kaleidoscope of history, great wine, fine cuisine and craftsmanship inside the walls of this pentagonal fortification dating to 1666. Twenty of the Cape’s best chefs will be standing by at stations to offer individual, finely crafted flavours, to complement Cape wines of their choice. Guests will meander through the various dining rooms, lined with art works by weavers and sculptors. African jazz rhythms will ooze in the background. Doors open at 19h00 and dinner commences at 19h30. Booking essential.

CHARITY WINE AUCTION (TUESDAY 30 MARCH, 17H30 – 19H00)

This charity event will be held on the CTCC Roof Terrace, overlooking Table Mountain. Ansgar Flaaten is heading up the organising committee and proceeds will benefit a prominent Winelands charity.

SPONSORSHIPS TO DATE

Nedbank is the primary sponsor for Cape Wine 2004. WOSA also has the generous sponsorship of Amorim and Consol for tasting glasses, Rastal for seminar glasses, Kumala for sponsoring the Media Centre, and Arniston Bay for the Terrace Room. Interested sponsors should contact WOSA.

CAPE WINE 2004 CHAMPIONS CLUB

Looking for a cost-effective way to contribute to the industry’s future success

Join the Cape Wine 2004 Champions Club, and play a pivotal role in hosting key international buyers, importers and distributors from the untapped USA market.

Experience shows that long-term relationships are formed by first-time visits, so WOSA aims to subsidise key buyers’ airfares from USA. Champions can either nominate individual buyers, or sponsor those already selected. All funds raised are pooled. Champions to date include Conglass, Consul Speciality Glass, Amorim, Hellmans, Nampak and Paarl Print. Membership is R10 000 excluding VAT, payable before 31 October 2003. In exchange, Champions will receive recognition in marketing newsletters, logos on the back of the exhibition catalogue, a ‘Champions Club’ sponsor section on the website, plus tickets to Cape Wine 2004 and related events. Contact Thelma Harris at WOSA.

CATALOGUE AND PRODUCER PIGEON HOLES

Are you a new producer on the lookout for overseas representation We’ll put you in touch with potential agents before Cape Wine 2004 starts. A Producer Pigeon Hole System is being offered by www.wine.co.za. Producers requiring agents in specific markets can register their details on the website, international agents can be alerted and meetings arranged beforehand. The show catalogue listing all exhibitors, will operate in conjunction with the www.wine.co.za booth at the show. Visitors will be able to search the database of Producer Pigeon Holes and catalogue information. Catalogue advertising is available at R5 000 per page.

WINE TOURISM FORUM LAUNCH

The official launch of a dynamic Wine Tourism Forum is happening at Groot Constantia on Monday 29 March 2004. This interactive exhibition will showcase tourism attractions in the Winelands, and will be exhibiting at Cape Wine 2004. Contact Lucy Warner at lucyw@mweb.co.za for details.

For additional information about any events listed above, visit www.capewine2004.co.za or contact Thelma Harris of WOSA at (021) 883-3860 or fax (021) 883-3861.

EXHIBITION FORMAT AND COSTS
A complete Exhibitor Information Manual will be sent to all exhibitors. Select from two booth options, or build your own stand. Smaller producers or regions are encouraged to group together and share costs. Contact event organiser Deidre Cloete at (021) 886-4496 or email conf@conferencesetal.co.za with exhibitor queries.

Option 1

Booth: 2 x 2 m (4 m2)
One large back panel for producer’s own poster. Display shelves for wines. Fascia panel for producer’s name. Bar counter with locker. Fridge optional extra. Two bar chairs. Carpeted floor space. Daily cleaning service and security.
Plus: 2 Name Badges (event access for 2 exhibitor staff), 2 Aprons, 2 Parking Tickets for Culemborg Parking – shuttle to CTICC included, 1 Ticket to Imbizo at Groot Constantia on Monday 29 March 2004, 1 Catalogue.

Booth will be released if no payment is received by 31 Jan 2004.
Option 2

Booth: 2 x 3 m (6 m2)

Booth will be released if no payment is received by 31 Jan 2004.
Option 3

35 m2. Own Format Floor Space
Carpeted floor space is sold without any booth structure. Exhibition display structure arrangements are made by producers at their own expense. Minimum of 35m2 floor space available.

Floor space will be released if no payment is received by 31 Jan 2004.

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