Mensa, South Africa’s first wine supported by an augmented reality (AR) app taking storytelling to the next level, is celebrating National Book Week from 3-9 September 2018 with an intriguing online wine and book pairing competition.
As the ultimate book club wine, Mensa is hoping to get more people reading by calling on book and wine lovers to share great stories by pairing the new Mensa wines with their favourite books. The pairing suggestions will be collated into a Mensa Book List and all participants stand a chance to win a year’s supply of Mensa wines for their book club or weekend get-togethers.
Mensa is all about story telling so choose books you think would be a good match for Mensa Sauvignon Blanc, Chardonnay/Pinot Noir and Cabernet Sauvignon. The wines are available at Checkers stores countrywide, or online at https://www.mensawines.com/online-shop/.
Author Amy Heydenrych, one of Mail & Guardian’s 2018 Top 200 Young South Africans, has already set the ball rolling, pairing Mensa Cabernet Sauvignon with her latest book, the addictive psychological thriller – Shame on You: “I chose to pair my novel with Mensa Cabernet Sauvignon, as both are deliciously dark. Like the wine, my book has many layers to it, that reveal themselves to you the more you go on. The Cabernet Sauvignon conjures up a cozy night spent curled up on the couch reading, with a decadent treat such as a dark chocolate brownie or a bowl of roasted nuts nearby. Both the book and the wine are even better when shared with a friend!”
Besides the grand prize, signed copies of her book and a beautiful Mensa tote bag are also up for grabs.
To enter the wine and book pairing competition visit https://www.mensawines.com/tasting-room/our-book-club/, click on any of the social media icons and share your Mensa wine and book pairing using the hashtag #MensaBookList. The competition closes at midnight on Sunday, 9 September 2018 and all book list suggestions qualify for the prize draw.
More about Mensa – a new bestseller with a twist
Mensa is a novel wine range taking storytelling to the next level through digital innovation. Launched in August 2018 by Overhex Wines International as a sister range to the popular Balance and Survivor wines, Mensa is the first South African wine supported by an AR app for Android and IOS. When scanning the label on a smartphone using the Mensa Wine App, it literally comes to life as a book to reveal the wine’s full story.
Storytelling and books resonate strongly in this new wine range and are captured perfectly by the payoff line: Live a great story. The label features ‘everywoman’ relaxing in the signature Mensa chair surrounded by books with a glass of wine and her trusty dog looking on.
In another unexpected twist, the wines are sealed with the revolutionary Helix cork closure by Amorim that allows you to twist open and reseal the wine by hand. Just pull – twist – pour. Mensa offers all the benefits of cork and glass – quality and sustainability coupled with user-friendly, resealable convenience.
The new Mensa range comprises three beautifully crafted wines for everyday enjoyment: a refreshing Sauvignon Blanc with citrus and tropical notes, a delicious Chardonnay/Pinot Noir of citrus and red berry character, and a full-bodied Cabernet Sauvignon teeming with dark chocolate and blackberries.
Mensa wines are available at Checkers stores countrywide. They can also be purchased directly from the Overhex Winery & Bistro outside Worcester at a cellar door price of R75 for the white wines and R85 for the red. For online purchases, visit www.mensawines.com/online-shop/.
For more information, visit www.mensawines.com. Follow @mensawine on Facebook and Instagram, and @mensa_wine on Twitter. The Mensa Wine App can be downloaded from the app store on your smartphone.