Merger strengthens agricultural footprint in Africa

by | Mar 16, 2021 | Article

The worldwide landscape of agriculture and crop protection is changing fast and to be able to provide customers with the best solutions, Villa Crop Protection and the Intelichem Group announced a merger under the American brand, WinField United.

The combination of these established agricultural leaders in South Africa will create a platform to develop an improved value proposition, including technology, scientific data, best genetic seed provision, and an unbeatable portfolio in crop protection solutions. The new group will present unique opportunities for all stakeholders. The integration of Villa and InteliChem will bring forth one holding company with: 1) Structured functionalities, 2) Separate operating divisions and 3) Shared services.

The new Winfield United South Africa Group consists of a holding company with a focused, standalone retail legal entity and a separate, standalone wholesale legal entity. Each of these entities retain their dedicated management teams.

Newly appointed WinField United South Africa CEO, Jan Vermaak says, “We are all now part of the global WinField United family. Through the alignment of our wholesale and retail channels, we will have additional resources and capabilities which put us in a great position to improve our value proposition, streamline operations, improve productivity, and serve our customers better. Our goal is to build a leading and sustainable agricultural company in South Africa which will benefit all stakeholders.”

What is next?

Vermaak says that on a day-to-day basis, it is business as usual, “with very little, if any impact on customer relationships.”

“How we talk about agriculture and ourselves will change the future. We will have a modern voice that reflects the impact of today’s challenges and opportunities. Together, we will bring new ideas and new ways to advance our network of customers in all segments and move the entire South African agricultural industry towards the future.”

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