Fourteen years ago, Heini Zachariassen found himself wandering up and down the aisles of a supermarket in Copenhagen, Denmark, looking for a wine to take to a friend’s house. The endless choice of wines left him puzzled and confused. He couldn’t help but wonder, “Why isn’t there a simple way for the average wine drinker to rate wines, just like we do with movies?” The question lingered, so he set about to build an app that catalogues, organises and ranks millions of wines.
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