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Lessons from Down Under: Q&A with Andreas Clark, CEO of Wine Australia

  Australian wines are experiencing a revival. Wine exports to America have returned to growth after more than a decade of decline. The country is also enjoying unprecedented success in Asia, especially in China where last year it overtook France as the No 1...
Signs that China is starting to fall out of love with Australian wine (including the rest of the world…)

Signs that China is starting to fall out of love with Australian wine (including the rest of the world…)

  The Australian wine industry has always seemed to be mono-focused, when we first started to export seriously it was the UK, then the USA, and more recently/now China. The question is, is it time to find another country to focus on? I think so, for the last...

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Protecting your brand

Protecting your brand

It may be flattering to have your brand copied, but besides stealing from your sales volumes, counterfeits rob your brand of its valued and hard-earned integrity. Building a brand is an intensive and expensive exercise and having a successful brand takes a great...

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