SA WINE ROAD MAP

The South African wine industry is in the process of formulating a new strategic framework aimed at improving competitiveness and cooperation through, inter alia, more focused communication and an industry-wide governance structure.

Piecing the puzzle together – putting people first

While the big picture is being formulated for the wine industry, its role-players remain progressive, with some of the puzzle pieces that address specific workflows already systematically falling into place.

While the big picture is being formulated for the wine industry, its role-players remain progressive, with some of the puzzle pieces that address specific workflows already systematically falling into place.

One such an initiative is the draft Learning and Development Strategy for the South African Wine Industry, which was released recently for industry comment. It now forms part of one of the six workflows of the wine industry’s strategic framework – Human Resource Development and Training – each of which are currently being refined and formulated by a committed working committee, with related action plans.

The other five workflows entail economic empowerment and development; market development and promotion; social development and upliftment; knowledge and information development and technology innovation and transfer.

“With a labour force of more than 275 000 in the wine industry as a whole – and research indicating a strong need for improved human resource development throughout the wine industry valuechain, the time was right to develop a framework in this regard,” explains Johan Giliomee, VinPro manager of Transformation and Development, who was involved in the formulation of the strategy.

Winetech, VinPro and PricewaterhouseCoopers (PwC) initiated the process towards the Learning and Development Strategy, with stakeholder workshops in October 2013, and January and May 2014. Thereafter a draft was formulated and refined by a Technical Task Team, approved by the Winetech Training Committee and distributed to industry stakeholders for comment. The document is expected to be finalised in August.

“The Strategy’s vision is to further develop the wine industry into one that is built on the capabilities of its people, able to maximise its return on investment, and is an employer of choice for new entrants,” explains Giliomee.

Some of the focus areas in the Strategy include:
•    The formulation of a structured framework and implementation plan
•    The up- and multi-skill of workers due to pressure from mechanisation and globalisation
•    The identification of current experts to address the need for accredited training providers, mentors and curriculum advisers
•    The development of career paths and job grading systems to allow for better succession planning
•    Addressing a lack of training programmes for scarce skills related to the wine industry, such as bottling, engineering, marketing and sales.

According to Giliomee previous training and development programmes mainly focused on primary production; however the Strategy – in alignment with the overarching approach of the Human Resource Development and Training workflow of the wine industry strategic framework – will focus on the entire valuechain.

“Input was obtained from as many stakeholders in the wine industry value-chain as possible during the review and comment process. Their buy-in and commitment will be crucial to the successful implementation of the Strategy going forward,” says Gerard Martin, executive manager of Winetech.

For more information, contact Gerard Martin at 021 276 0496, marting@winetech.co.za.

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