PIWOSA welcomes Avondale Estate as a new member 

by | May 18, 2022 | Article, Wineland

Premium Independent Wineries of South Africa (PIWOSA), a collective of likeminded, independent wine producers focused on promoting premium South African wines internationally, is pleased to welcome Avondale Estate as the association’s 12th member.

Avondale Estate, nestled at the foot of the Klein Drakenstein Mountain just outside the town of Paarl, is a family-owned farm sustainably producing hand-crafted premium wines. Proprietor Johnathan Grieve has pioneered a unique mix of organic and biodynamic farming methods combined with the latest advances in modern science – an approach Avondale trademarked, BioLOGIC® – to create a range of nature-friendly wines of the highest quality.

“We are more than delighted to have Avondale on board at PIWOSA. Johnathan’s holistic ethos, passion and commitment to excellence both complement and align with the collective’s core values, mission and broader vision. As individuals and individual wineries, we all have our own particular characteristics, but we share an ardent passion for our wonderful country and its capacity for making world-class wines. Together we represent the incredible diversity that is seen across the Premium South African wine industry today,” says PIWOSA Chairman Rollo Gabb, owner of Journey’s End Vineyards.

“I am honoured and excited to be part of this dynamic collective and look forward to our global roadshows executing inventive marketing programmes to enhance the profile of premium South African wines in strategic export markets,” says Johnathan Grieve.

Avondale Estate Proprietor Johnathan Grieve.

PIWOSA, a stand-alone, self-funded collective of wineries, was formed in January 2013 with the endorsement of industry bodies Wines of South Africa (WOSA), Wine Industry Ethical Trade Association (WIETA) and Integrated Production of Wine (IPW).

A united force, PIWOSA is now a collective of 12 wineries; Avondale, De Grendel, Glenelly, Jordan, Journey’s End, Ken Forrester, Klein Constantia, Paul Cluver, Raats Family Wines, Radford Dale, Springfield and The Drift.

Members use their combined energy, contacts and financial resources to collectively raise the perception and presence of premium South African wines internationally, supporting the work of WOSA and the industry as a whole. This they achieve through hosting innovative events, which are all about enlightenment, fun and surprises, and focused communication with key trade, media and consumers in targeted markets. They believe the halo benefits of their combined investment in this manner will increase market share for all premium SA wines.


Avondale La Luna.

PIWOSA will be demonstrating their creative flair, for locals and internationals, in South Africa during Cape Wine 2022. Events include:
  • A day at Klein Constantia on 2 October.
  • PIWOSA’s stand at Cape Wine 2022 will be at the Cape Town International Convention Centre (CTICC) between 5 and 7 October, where they will be showcasing the PIWOSA Collective and hosting experiential tastings presented by the South African Sommeliers Association (SASA)
  • The PIWOSA Dinner and After Party on 6 October at the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), a masterpiece of architectural brilliance and a grand repository for thousands of African artworks: a grandiose backdrop for a celebration, enjoying the finest wines from the PIWOSA members and a sumptuous banquet.


WATCH: Avondale Experience

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