Prowein Asia Hong Kong 2017 a success

by | May 18, 2017 | Business and Marketing, Wineland

Photo credit: Messe Düsseldorf/ctillmann

The recent Hong Kong debut of ProWine Asia was a great success. The Hong Kong exhibition brought a truly prolific expo highlighted by diversity and quality in its attendees and participating exhibitors.

The event was highlighted by 310 exhibitors featuring wines and spirits producers and suppliers from 21 countries and regions, 12 184 trade visitors from 67 countries and regions as well as beneficial food, wine and hospitality synergy. In addition, 35% of the total 12 184 trade visitors came from outside Hong Kong – predominantly from Southern China, Macau, Taiwan and Philippines.

Strong regional and international participation saw the exhibition of a wealth of wines, spirits and solutions from around the world. Among the individual exhibitors were national and regional group pavilions including France, Portugal, Italy and Chianti, Spain, Germany, Greece, Austria, South Africa, Cyprus and United States.

Highlights of the show programme include seminars and guided tastings by Jancis Robinson OBE, MW sharing her expertise on topics of “How do I judge wine quality” and choice selections of wines under the category of “Under-appreciated grape varieties”. Debra Meiburg, MW hosted a series of Asia Wine Summit seminars covering E-commerce, Marketing by Gender, and improving sales through wine-education to along with other trade developments and industry trends throughout the Asia-Pacific.

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