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The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
Five-minute mentor
Talking to experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing young gun Jessica Saurwein.
Swaying the swedes
South Africa needs to work on its image to grow in the Swedish market. Ethical certification and going organic is only part of the answer.
Paying education forward
Paul Roos Farming has released two premium wines to ensure a better future for children growing up on Rust and Vrede.
Shaking off the cheap and cheerful image
“Chenin Blanc can be great and yet is largely forgotten by the world’s fine-wine lovers. Who cellars it? Do you? Is its time finally arriving? Good question. It may take South Africa, which no one previously could have imagined upstaging the likes of...
The future of pruning
Pellenc’s aim is to make mechanical pruning affordable, profitable and reliable.
The 2015 crop and the impact on primary wine grape producers’ financial sustainability
VinPro Production Plan Survey 2015 (Part 1) According to the latest VinPro Production Plan survey, production levels of primary wine grape producers remain high. In this issue of WineLand we look at Part 1 of the report which gives an overview of the most important...
The balancing act
The quality of South African Sauvignon Blanc is peaking. At the recent Which Wine tasting the category’s price point versus the quality was a point of debate. HIGGO JACOBS, WHICH WINE CHAIRPERSON The quality of the wine is fairly good with a clear-cut difference...
Crack down on counterfeiting
With its innovative products Guala Closures South Africa is leading the way when it comes to curbing counterfeiting.
The Sauvignon success story
Sauvignon 2016, The International Sauvignon Blanc Celebration, was held in February.
Wine just got more hip-hop
An equal joint venture between hip hop DJ sensation Thabo “T-Bo Touch” Molefe and Warwick’s Mike Ratcliffe marks a journey of bridging the gap.
Wine purchase behaviour unpacked
Marketers should ensure that product information is consumer-friendly and what they want the consumer to know about their product.