Structural changes bolster Case IH’s SA dealer network

by | Jan 15, 2021 | Article

Photo caption: Ferderico Bellotto, head of agriculture and construction at CHN Industrial.

Case IH’s commitment to delivering an exceptional customer experience is expected to be further enhanced by the recent acquisition of South African distributor Northmec by the brand’s parent company, CNH Industrial.

Northmec is one of the four businesses to be acquired from Capital Equipment Group (CEG), business unit of Humulani Marketing Pty Ltd, ultimately owned by Invicta Holdings Limited. The other divisions are CASE Construction Equipment distributor CSE; spare parts distributor NHSA; and Landboupart, a distributor of agricultural equipment spare parts and implements.

These four divisions, forming part of a fully-owned CNH Industrial legal entity based in South Africa, will continue to do business under their established market identities.

Having done business in the country for more than a century, Northmec is South Africa’s most established agricultural equipment distributor. It is the sole distributor of Case IH machinery, and with its offering of implements and other agricultural equipment, provides a full line for South African farmers.

By taking full operational management of its commercial distribution and aftermarket network, CNH Industrial will strengthen the relationship between the Case IH brand and its customers in South Africa and other southern African markets.

Case IH’s product offering, aftermarket sales and services will continue to be delivered at the high standard expected by customers, says Northmec’s new managing director, Jacques Taylor.

He explained how the brand aims to lead the way in contributing to the future growth of agriculture in the region by its commitment to quality through innovation, advanced technology, expertise in agricultural practices and professional support.

Previously, Taylor was the managing director of the sub-Saharan Africa division of John Deere. Prior to joining John Deere, Taylor worked for Standard Bank, and relocated to Lagos for three years to head the agricultural division at the bank’s Nigerian unit, Stanbic IBTC. He is also a part-time farmer.

Following final approval by South Africa’s Competition Commission and the subsequent conclusion of the deal, the newly appointed head of agriculture and construction for CNH Industrial South Africa and South Africa Customs Union, Federico Bellotto, confirmed the brand aims to devote a strong focus to its business in this territory, provide customers with the best all-round support and ensure its product offering for the market perfectly matches the specific requirements of local agriculture.

Bellotto, who was previously the business director for New Holland Agriculture, says this investment marks an evolution for CNH Industrial in South Africa, one of the most important markets for the company in Africa and the Middle East, as well as the wider southern Africa area. It also proves the company’s confidence in agriculture’s potential in the region, which accounts for almost a third of the entire continent’s production.

More information about CNH Industrial can be found online at

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