The #SaveSAWine initiative announces new partnership

by | Nov 13, 2020 | Article, Blog

The #SaveSAWine + Robinson & Sinclair Mural Project announced a new partnership with the WWF-SA Conservation Champion Initiative. This project is the brainchild of Sarah Krone of Robinson & Sinclair, wanting to keep up the momentum created by the fantastic feedback of the #60in60 campaign created by Erica Taylor of Uncorkified. The #SaveSAWine movement creates much-needed buzz around the South African Wine Industry after a damaging prohibition.

“The WWF Conservation Champion initiative is very excited to be part of the #SaveSAWine initiative and the artist mural project. It is wonderful to support a creative campaign that shares such a positive and uniquely South African message in these challenging times. Our role as individuals and organisations is particularly important in the Cape Floral Kingdom’s biodiversity hotspot, where 95% of South African wine is produced. We all have a role to play, from producer to consumer, in ensuring that farming is done in balance with nature.”

We have all joined forces to work with Baz-Art and take over the corner building of 192 Loop St in Cape Town and launch a mural to continue promoting the #SaveSAWine movement. We will debut the final artwork on the First Thursday in December with a socially distanced wine street festival to kick off summer.

About UncorkifiedErica Taylor is a 15+ year PR and marketing veteran. She has a WSET Level 3 advanced certification and works with numerous wine-related entities, including the South African Sommeliers Association and the International Women in Wine Expo.

About Robinson & SinclairSarah Krone, Financial Manager, has been with Robinson & Sinclair for 12 years. Robinson & Sinclair, founded in 2003, manages the International sales and marketing for some of the top local producers, exporting to 26 different countries to over 200 customers globally, proudly telling the South African wine story!

About WWF Conservation Champion Initiative: WWF South Africa catalyses strategic initiatives where there is the greatest need to restore balance, reduce impact, and protect our country’s vital resources and natural biodiversity. The longstanding partnership between the wine industry and conservation sector ensures that the services that nature is providing, essential for any agricultural production, are secured for current and future generations. For Nature. For You.

About Baz-Art: Baz-Art is an organisation that transforms spaces through commissioned urban art. We achieve our objectives through the creation, education, incorporation, and development of art into all areas of South African life. Art plays a pivotal role in the expression of our South African identity. By supporting local art, you are not simply helping an artist; you’re creating a ripple effect that has the power to drive real positive change and shape our communities.

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