The new ‘twist to open’ concept combines an ergonomically designed stopper made from cork and a glass bottle with an internal-thread finish in the neck, creating a high-performing and sophisticated wine-packaging solution. Helix combines all the benefits of cork and glass – quality, sustainability and premium image – with user-friendly, re-sealable convenience.
Helix is the result of a four-year partnership between Amorim and O-I, during which both companies drew on their respective capabilities for innovation and their expertise in serving global wine markets, gained from a heritage stretching back more than a century.
Helix can quickly and easily be implemented by wineries with only a minor adjustment to the existing filling lines. In South Africa, specialist wine company Vinimark has launched the first local wine bottled under the new closure, its Krone Chardonnay Pinot Noir 2015. This wine will be available under a sophisticated foil-wrapped Helix closure, a move which Sá believes will give the product an edge in the local popular-premium market segment.
“Helix meets consumers’ growing desire for sustainability and quality, while delivering the brandbuilding and premium-image packaging wineries rely upon,” Sá added. “We are offering the market not only a 100% renewable, modern product, but also a solution that enhances the wine-drinking experience through opening and resealing convenience.”
In extensive testing conducted by Amorim and O-I, wine packaged in Helix glass bottles with cork stoppers showed no alteration in terms of taste, aroma or colour. As part of the development process, market research in France, the UK, the USA and China revealed great consumer acceptance of Helix for fastturnaround and popular-premium wines. In addition, consumers also appreciated retaining the festive ‘pop’ associated with opening a bottle of wine, resulting in major retailers in Europe and the USA already stocking Helix-closed wines on their shelves.
For more information on Helix, visit www.Helixconcept.com
The world’s largest manufacturer of cork stoppers, Amorim has over 140 years experience of serving wine producers. Based in Portugal – the largest cork oak forest area in the world – the company supplies cork stoppers to more than 15 000 customers across 82 countries, through a network of fully owned subsidiaries in every wine market around the world.
Amorim’s wide range of natural and technical stoppers is evolving continuously, driven by the company’s extensive R&D process. Technological innovation has steadily improved the performance of cork stoppers in recent years, prompting increasing numbers of wine producers to choose cork in preference to other closures – which has seen Amorim consistently gaining market share.
For more information, visit www.amorim.com or www.amorimcork.com