Celebrating its 363rd birthday, the wine industry invites all South Africans to join the festivities during its annual ‘Wine Harvest Commemorative’ event, which will be hosted virtually on 2 February 2022.
To register for the virtual celebration, click here.
The origins of South African wine dates back to when Cape governor Jan van Riebeeck produced the first bottle of Cape wine on 2 February 1659, marking the official start of our country’s long and fascinating wine history.
This significant moment was captured in Jan’s diary entry, when, on 2 February 1659, he wrote: “Today, praise be to God, wine was made for the first time from Cape grapes.”
“We’re the only country in the world that can accurately pinpoint the date which marks the beginning of our wine industry,” Jean Naudé, CEO of the Groot Constantia Trust comments.
“The Wine Harvest Commemorative event honours the birth of the industry in South Africa, to ask for a blessing on the new harvest, and to showcase and pay tribute to our industry’s trailblazers.”
WATCH: WineLand’s exclusive coverage of the 2020 Wine Harvest Commemorative event when Jan Boland Coetzee was awarded the 1659 Award for Visionary Leadership:
The event, held annually at Groot Constantia, is considered one of the most prestigious and highly anticipated events on the South African wine calendar, attended by the who’s who of the industry, including notable role-players from various sectors.
In 2022, industry pioneers who’ve made significant contributions to the industry will be honoured in four categories, namely Visionary Leadership; Diversity and Transformation; Wine Appreciation and Wine Advancement; and Viticulture and Wine Creation.
The event traditionally took place at South Africa’s oldest wine estate, Groot Constantia, which was established in 1685 by then-governor, Simon van der Stel. However, Covid-19 has altered the landscape of public events and gatherings.
Special Consumer Awareness campaign (1-13 February 2022)
Vinpro MD Rico Basson says, “We look forward to you joining us to create awareness of the birth of the South Africa’s wine industry from 1 to 13 February 2022 with an innovative consumer awareness campaign.” Vinpro is a co-sponsors the event, along with Groot Constantia, Die Burger and Standard Bank.
The 2021 event contributed over R11 million in exposure value for the wine industry at large. Wineries, wine-related businesses and individuals are invited to celebrate this special day, by:
- Harnessing the power of their social media presence and point-of-sale in their tasting room/sales area using the free media kit;
- Sharing the link to the virtual event with their staff, suppliers, fans, followers and wine-loving public far and wide across South Africa and internationally;
- Inviting the public to visit their farm, buy their wine and get to know their own unique harvest story, commemorating the birth of the South African wine industry;
- Encouraging wine lovers to share their experience interacting with their brands with hashtag #sawineharvest2022 to win prizes;
- Promoting their tasting experiences, including pairing (wine, chocolate, food and other flavours);
“We are excited by the upcoming harvest season – particularly after another tough year – and look forward to celebrating it with the rest of the industry, as well as the public,” Jean concludes.
For more information on how to take part and to share ideas on how to enhance the experience of the 2022 campaign, contact Carmen Lerm at firstname.lastname@example.org.