Vision 2020 for the wine industry was formalised on 1 June 1999, when Prof P H Spies was appointed consultant for the project.

In the first phase of the investigation, the emphasis fell on a survey of the scope of the project, the gathering of information and a reflection on the future of the industry. Issuing from this phase are a series of reports with the theme “Wine Industries Futures 2000”, namely:
1.’The Marketing Environment, Part 1: The Wine Business, Part 2: The Brandy Business, and Part 3: The Grape Juice Business’.
2.’The Political, Institutional and Policy Environment of the Wine Industry’
3.’The Social Environment of the Wine Industry’
4.’A Logistics System for the Wine Industry’
5.’Wine Scan’
6.’A Preliminary Report; Area Demarcation in Western Cape Winelands’
7.’The Natural Resource Environment of the Wine Industry’.

At a recent feedback session at the House of J C le Roux, researchers reported briefly on their findings with regard to the following topics:

  • Terrain description by means of the Geographic Information System – Francois Knight
  • The natural resources environment – Jan Lombard
  • Plant material and viticultural practice – Anel Andrag
  • The marketing environment of wine, brandy and grape base products – Stephanus Loubser
  • The Ethical Trade Forum (ETF) and social responsibility – Joachim Evert
  • A comprehensive logistics system for the wine industry – Barry Kruger

An integrated report is currently being completed, in which the above-mentioned reports are placed in the broader contect of trends in the wine industry. A part of the project is to compile global and national trends in plantings, production and consumption in an electronic data bank.

Phase 2 will consist of option analysis and the determination of agreed strategic programmes for the South African wine industry. These strategic programmes are themes which were highlighted during Phase 1 of the project. They are listed below and are the 14 key issues contained in the framework of option analysis for the South African wine industry:
1.A total logistics system for the South African wine industry, including a model for a strategic information system for the wine industry.
2.Terrain description as a key to quality production and brand development.
3.Strategies for plant improvement and multiplication in the wine industry.
4.Strategic guidelines for viticultural practice and quality grape production: an international competitive framework (based on broad bench marking).
5.International trends in cellar design and strategies for South Africa.
6.International trends in winemaking technology and strategies for South Africa.
7.International trends in packaging/bottling and strategies for South Africa.
8.A marketing and market development strategy for the wine industry.
9.A strategic framework for industry cluster development for the South African wine industry.
10.A strategic institutional design for the wine industry.
11.A policy and control framework for the wine industry.
12.A training framework for the wine industry.
13.A strategy for technological advancement in the wine industry.
14.A social responsibility and human development strategy for the wine industry.

Strategic planning sessions will be held for each of the key issues.

The following types of industry meetings are foreseen in the next six months:
1.Task force sessions: Wine, Brandy and Grape base products.
2.Workshop sessions for the links in the value chain and for the environment based issues (industry clusters, technology, training, human development, etc).
3.Interested party sessions such as a wide range of meetings with farmers, the trade and the agricultural sector.

You may like to read these:

Go Back