South African wine businesses will convene in Cape Town at the start of 2020 to equip themselves for the New Year and network with other wine-related businesses.
The Nedbank Vinpro Information Day, with the theme TOUCH & CHANGE, will be held from 09:30 – 14:40 on 23 January 2020 at the Cape Town International Convention Centre (CTICC).
“The South African wine industry has the potential to be more robust, competitive, profitable and sustainable,” Vinpro MD Rico Basson says. “The presenters at this year’s Information Day will share their insights on trends, networks and resources wine businesses can tap into to reach this potential and effect positive change in their business and broader industry.”
South Africa’s economy is busy with a “daunting clean-up”. Nedbank economist Isaac Matshego will elaborate on this, as well as the effect on consumer spending and investment. In Rico’s overview of the South African wine industry, he will reveal why the industry is busy shifting gears, and what will be required to maintain this momentum.
Vinpro consultation service manager Conrad Schutte will make his debut on the Information Day stage when he shares more about the run-up to the 2020 wine grape harvest, expectations in terms of quality and yield, as well as a number of new developments in the vineyard.
Although half of South Africa’s wine is exported, there is still great potential for the industry to expand its footprint in the local market. Brandon de Kock, storyteller at consumer insights agency Whyfive, will introduce this new, untapped consumer and how wine business should talk to them about their wines.
South Africa’s counterpart in the southern hemisphere, Australia, has achieved success in the Chinese market and has a strong wine tourism approach. CEO of Wine Australia, Andreas Clark, will share some of these successes and possible learnings for South Africa.
“We are also honoured to welcome Minister Thoko Didiza of the Department of Agriculture, Forestry and Fisheries and the Department of Rural Development and Land Reform, on stage this year to share her message to farmers in 2020,” Rico says.
The Information Day will be held for the 15th year in 2020, with Nedbank involved as the main sponsor since 2006. Old Mutual Insure is involved as a smaller sponsor for the fifth consecutive year.
“Apart from the strategic information that is shared, which help guide wine industry role-players for the new year, the Nedbank Vinpro Information Day is also the ideal networking opportunity for wine grape producers, cellars, suppliers and other role-players in the wine industry value-chain,” Rico says.
Book now to avoid disappointment. Vinpro members can register at R850 per person (limited to two tickets per member) and non-members register at R1 250 per person.