Entries are now open for the fifth annual Wine Label Design Awards and the second Beer Label Design Awards. The awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by Winemag.co.za – Wine magazine was published from 1993 until 2011 and now lives on in digital form.
Rotolabel is onboard for the fifth consecutive year and we are pleased to announce UPM Raflatac and Synchron as secondary sponsors for the first time. At Pace advertising and design studio designed the logo and Stellenbosch design studio GR\FT will be responsible for collateral material.
The motivation for the competition is to reward outstanding design as an influence on wine and beer purchases and all South African wine and beer producers as well as design studios are invited to enter by the deadline of 14 February. This is your chance for your label to shine! Enter now.
A distinguished panel has been compiled as follows:
Christian Eedes, Editor, Winemag.co.za
Rebecca Constable, Product Developer for Wine, Woolworths
Franck Dangereux, Chef: The Foodbarn (for wine)
Sean Harrison, Executive Creative Director, Graft
Carla Kreuser, Freelance and previously creative director at The Jupiter Drawing Room (for wine)
Rudi de Wet, Rudi de Wet Studio (for beer)
Greg Gilowey, Beer Country (for beer)
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle and 4) labels forming a series – no price constraints. Beers will be judged in two categories: 1) single labels and 2) labels forming a series. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. Wine and beers must be commercially available and the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a “People’s Choice” winner. The award ceremony takes place on 13 March 2019. Post the awards ceremony the winning wine labels will be taken on a roadshow around the country with Tops@Spar Wine Show, where visitors to the show will be given a chance to vote for their favourite wine label.
The entry kit is available online, closing date is 14 February 2019. For further information, contact Jacqueline Lahoud on 083 654 7721 or firstname.lastname@example.org.
Join the conversation on twitter: @Winemag #WineLabelDesignAwards #BeerLabelDesignAwards