Business and Marketing

Marketing : Buzzword or Solution?

Marketing : Buzzword or Solution?

INTRODUCTION The world currently produces more wine than it can consume. The per capita consumption of wine is falling, especially in the major producing countries. The wine economy, nevertheless, is the livelihood of grapegrowers and winemakers as well as those...

Winetech: Structure

1. INTRODUCTION WINETECH operates as a ‘virtual organisation’; i.e. its de facto organisational structure is a network of participating institutions and individuals that, in one way or the other, have a strong interest in improving the competitive position...
OIV – Annual General Meeting

OIV – Annual General Meeting

The Annual General Meeting of the OIV (Office International de la Vigne et du Vin) took place in Mainz, Germany, in July. Some of the most important resolutions passed by this world body include the contentious stipulation that organic acids may be added to wine. (The...
Vision 2020 for the SA Wine Industry

Vision 2020 for the SA Wine Industry

By the end of 2000 a long term strategy will be in place which will take the South African wine industry into the new millennium. Vision 2020 is the outflow of a need, expressed by the most important role players in the industry, to formulate a long term vision...
The 1999 Wine Harvest

The 1999 Wine Harvest

The 1998/99 season will be remembered for the high temperatures and the virtual absence of rain in the ripening and harvest periods. Wine quality shows good potential, despite unfavourable weather conditions. Certain regions were characterised by exceptionally good...