World Bulk Wine Exhibition (WBWE) set sights on USA market

by | Apr 14, 2022 | Article, News

The United States has positioned itself as an attractive market for the wine trade. WBWE will host a fair in Sonoma, California to introduce international producers to the US market.

The World Bulk Wine Exhibition (WBWE) fair will be be held from 8-9 June 2022 at Sonoma Country Event Centre in California.



The purchasing figures of the US wine market are staggering. In 2021, US imports reached a total of 13.92 million hectoliters, amounting to $7 063 million, which translates to an increase of 13% compared to 2020, at an enviable average price of $5.07 dollars per liter.

Today, the US is looking to the international markets for fine quality wines, both in bulk and packaged formats.

Thus, if you are a producer who:

  • Produces quality wine both in bulk and/or in bottle.
  • Seeks to increase your margins and raise your sales value.
  • Aims to create synergies with importers who understand your wines’ potential.
  • Believes that your wines have the right profile for private labels and new packages
  • Is interested in penetrating the US market.



Quality bulk is key for US market.

A trade fair open to all winemakers, designations of origin, wine-growing associations, brokerage agencies, distributors, and many more.

 The WBWE is a trade fair with 13 years of experience in Amsterdam and a great deal of market research. Now, the WBWE USA reaches the United States to provide a meeting place for those wineries who want to broaden their horizons and find the appropriate buyers of their wines.

WBWE USA could be your entrance gate to the world’s greatest wine-consuming country.

If you would like to open the trading doors into the country that everyone wants to enter but very few know how to get around, do not hesitate to contact or email WBWE organisers.

Click here to get your latest copy of WineLand Magazine (or better yet, why not subscribe?)



Opportunities exist for quality bulk wine producers in the US market.


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