The winners of the 9th Diageo Responsible Drinking Media Awards (RDMAs) were announced at an awards ceremony held at Four Seasons Westcliff Hotel in Johannesburg on 3 October. Hosted by 702 Talk Radio host, Eusebius McKaiser, the RDMAs recognised journalists and media for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol.
“The RDMAs had a record number of entries in 2019 and we want to thank each and every journalist for creating such valuable and influential content. These awards are meant to acknowledge their efforts, and to encourage the media to place the issue of alcohol use and misuse high on the public agenda, amid other competing social issues in SA,“ says Sibani Mngadi, Corporate Relations Director of Diageo South Africa.
Best Magazine went to Anton Pretorius for his article in WineLand, “Everything in Moderation”. This article looked into the growing trend among millennials and the younger generation to abstain from alcohol, or at least be mindful about how they drink and what they put into their bodies. “My award for ‘Best Magazine’ has motivated me to write articles that can change the narrative in South Africa when it comes to mindful alcohol consumption,” Anton commented.
- Best Newspaper (Commercial) and Best Online were both won by Marchelle Abrahams for her article: “Solace at the bottom of a bottle” in The Mercury and IOL. The article tells the story of Judy who struggles with alcoholism. It also paints an alarming picture of the growing number of South African women who are becoming prone to alcohol dependency.
- Esme Erasmus won Best Newspaper (Community) for “Underage drinking harms youth – ‘cool’ kids or ‘cool’ parents?” in the TygerBurger. Esme interviewed a number of youths who started drinking early showing how society’s general acceptance of underage drinking by teenagers is in fact harmful.
- Carol Albertyn Christie won Best TV for her moving expose on Carte Blanche called “Crashes Not Accidents”. The insert was personally inspired and looks into the fatal and devastating effects of drink driving.
- Best Radio (Commercial) was won by Bruce Hong, Keino Kammies & Nicola Bruns for “Should underage drinking be allowed under parental supervision?” The discussion was centred around a fascinating debate as to whether it is ok to allow your kids to drink at home or not.
- Pieter Cloete won Best Radio (Community) for his insert on Groot FM called “The difference between alcoholism and binge drinking – it will shock you”. This was an exploration into the concept of binge-drinking, powered by a panel discussion and the use of social media.
- Best up-and-coming went to Samantha Lee for her article in the TygerBurger titled “Trends shift to non-alcoholic drinks” speaking to a growing trend toward alcohol-free socialising.
- Journalist of the Year went to Carol Albertyn Christie for the best overall entry, and
- Media House of the Year was awarded to Media24 for having had the highest number of total entries into the awards this year.
- Pippa Hudson of CapeTalk was the winner of the Commitment Award, a new award to acknowledge and recognise individual journalists who consistently make a difference by supporting responsible drinking in their work, on an ongoing basis.
To encourage public involvement, Diageo SA opened up all the finalists to a public vote on Facebook. Reginald Witbooi from the SABC TV took the trophy, being selected as the winner of the Consumers’ Choice Award.
The winner of each category won R15000 and were publicly acknowledged for their efforts to help combat alcohol abuse in South Africa. For more information on the awards and how to enter next year, visit www.diageo.co.za/en/rdma.