Innovation and insights

In June this year, the specialised DTC platform Commerce7 introduced a slew of new features that promise to give wineries unprecedented insight into customer behaviour. These new capabilities offer a glimpse into the future of DTC, converting customer experiences into revenue streams.

Brandy, while steeped in tradition, poses complex sustainability challenges. From energy-intensive distillation to water usage and vineyard management, producers are increasingly required to balance craftsmanship with environmental responsibility.

When the helicopters stop circling and the smoke thins across the Franschhoek valley, the headlines fade quickly. But on the ground, long after the last ember is extinguished, the real work begins.