Innovation and insights

From lighter bottles to automated packing lines, packaging decisions are becoming increasingly important to the cost and competitiveness of South African wine.

In June this year, the specialised DTC platform Commerce7 introduced a slew of new features that promise to give wineries unprecedented insight into customer behaviour. These new capabilities offer a glimpse into the future of DTC, converting customer experiences into revenue streams.

Brandy, while steeped in tradition, poses complex sustainability challenges. From energy-intensive distillation to water usage and vineyard management, producers are increasingly required to balance craftsmanship with environmental responsibility.