Celebrating radiance with J.C. Le Roux this festive season
· 2 min read
J.C. Le Roux will be adding some vibrancy to the festive season with a new limited edition design for its La Chanson, Le Domaine and La Fleurette sparkling wines.
The J.C. Le Roux Radiance Collection is inspired by the beauty and inner radiance of flowers. The individual bottle foils each feature a beautiful, vibrant floral design with the Le Domaine adorned with the Plumeria flower, the La Fleurette with Tulips and the La Chanson with Poppies.
Each bloom was selected for their beautiful colours, the happiness they bring to celebratory occasions and how well they match the personality of each sparkling wine. The Le Domaine is a delightful, youthful sparkling wine with the finesse and freshness of a Sauvignon Blanc intertwined with the gentle sweetness of the Muscadel.
The lively, playful passion-pink sparkling wine, La Fleurette, reveals a delightful combination of sweet, fruity flavours with hints of strawberry, plum and tropical fruit, perfectly balanced freshness and a rich Muscat taste. The low-in-alcohol La Chanson is a refreshing ruby-red sparkling wine with a delightful sweet, fruity taste of strawberries and plums.
Available in store nation-wide, the digital experience will continue the celebration by offering consumers the opportunity to have their Facebook page transformed into a garden of joy. The J.C. le Roux Radiance Chatbot will allow consumers to submit a voice note sharing how they celebrate their inner radiance. Measuring the user’s voice tone, pitch and intensity the Radiance Chatbot will provide a customised animation using the consumer’s profile photograph and colour filters matching the limited edition range. Consumers will be prompted to share their new radiant image and stand the chance to win bespoke, floral sneakers.
The J.C. le Roux Radiance Collection is available nation-wide until stocks last and retails for around R74.95 each.
#CelebrateYourRadiance
More from
People, community and tourism
The Portrait of a South African Winemaker
In James Joyce's A Portrait of the Artist as a Young Man, Stephen Dedalus resolves to express himself "as freely as I can and as wholly as I can". Joyce's hero refuses to be just one thing. That same many-sided energy is increasingly being asked of the modern South African winemaker, who has to adopt different faces for different places.
Who will drink South African wine tomorrow?
Tomorrow’s wine drinker is already here, standing at the braai with a can in one hand and a phone in the other. South African wine still has time to join the occasion, although it may need to loosen its collar first.
Ice in the Chenin and other South African wine crimes
There is ice in the Chenin Blanc, Cap Classique in an ordinary wine glass and a bowl of curry waiting beside a bottle of something pink. By old wine standards, the afternoon is a small crime scene.