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Results for “Dirkie Morkel”
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Big year for SA’s heritage Pinotage block and the man caring for it
The term legend is not given easily. It is also not always the one painstakingly caring for a heritage vineyard that gets the deserved recognition. But on the eve of his retirement, it is time to honour Dirkie Morkel of Bellevue Wine Estate outside Stellenbosch. He has nurtured one of the four…
By SA Wine Industry · 6 min read
The rise, pause and reversal of premiumisation: Where does South Africa stand?
To understand the concept of “reverse premiumisation,” one must first grasp the idea of premiumisation itself: the strategic effort to elevate the perceived value of a product, enabling producers to demand higher prices.
By Skye Nolan · 6 min read
