Join the #SaveSAwine campaign - and support our industry
The recent ban on alcohol sales has had a devastating effect on the livelihoods of South Africans in our industry. Many farms, cellars and related businesses will simply not survive and thousands of jobs are at stake.
· 3 min read
Apart from the formal bargaining and legal processes that are currently receiving a lot of attention in the media, we would like to put the spotlight on you as the PEOPLE affected by the restriction.
Similar to the social media campaign by restaurants over the past week, WineLand Media is planning an awareness campaign via its social media and web platforms around the plea of the South African wine industry.
We therefore appeal to you as a primary producer, wine cellar or any other business in the wine value chain to send us a PHOTO with the following (preferably in English):
- Name (If not visible in the photo) - (XX) Amount of jobs affected (number of people employed by your company / farm) - Use the hashtags #JobsSaveLives or #SaveSAwine
Please send the photos to [email protected] or [email protected]
The WineLand Media team is rolling out this social media campaign over at least the next two weeks. WoSA, Vinpro and the respective wine routes will also use and share this campaign to create awareness.
We appreciate your photos and any other input in support of this serious matter.
More from
Markets, business and trade
Does Government know what it’s costing you?
A decision made in Pretoria can change the way a wine business operates. But who makes sure the people making those decisions understand what happens on the ground? South Africa Wine’s Jordyn Goeieman takes us inside the often unseen work of influencing the policies that affect the industry.
All roads lead to Wine Paris
With professionals from more than 169 countries attending Wine Paris in 2026, the exhibition has become an increasingly important meeting point for the global wine trade. Nicolas Cuissard, Director of Wine Paris, speaks to WineLand about the exhibition’s growing international influence, opportunities for South African producers and what it takes to turn participation into business.
Before you bottle it, can you sell it?
A good wine and an attractive label are not enough to build a sustainable business. South Africa Wine’s Phil Bowes explains why finding customers, testing assumptions and understanding the numbers should come before committing to a new wine brand.