The recent ban on alcohol sales has had a devastating effect on the livelihoods of South Africans in our industry. Many farms, cellars and related businesses will simply not survive and thousands of jobs are at stake.
Apart from the formal bargaining and legal processes that are currently receiving a lot of attention in the media, we would like to put the spotlight on you as the PEOPLE affected by the restriction.
Similar to the social media campaign by restaurants over the past week, WineLand Media is planning an awareness campaign via its social media and web platforms around the plea of the South African wine industry.
We therefore appeal to you as a primary producer, wine cellar or any other business in the wine value chain to send us a PHOTO with the following (preferably in English):
– Name (If not visible in the photo)
– (XX) Amount of jobs affected (number of people employed by your company / farm)
– Use the hashtags #JobsSaveLives or #SaveSAwine
Please send the photos to firstname.lastname@example.org or email@example.com
The WineLand Media team is rolling out this social media campaign over at least the next two weeks. WoSA, Vinpro and the respective wine routes will also use and share this campaign to create awareness.
We appreciate your photos and any other input in support of this serious matter.
Heldersig Wine Farm: 22 permanent jobs 30 temporary jobs
La Motte Boerdery: 19 Jobs
Le Pommier Wine Estate: 5 jobs
Ntida Wine Estate: 95 jobs
The Darling Wine Shop: 2 Permanent members of staff, 5 weekend staff
Darling Cellars: 96 jobs
Deetlefs Wine Estate: 50 jobs
Just Foods Deli and Wine Shop: 7 Jobs
Riebeek Valley Wine Co: 48 jobs
Stellenrust Wines: 106 jobs
Villiera staff from the protest that took place in Stellenbosch yesterday.
Conradie Penhill Artisanal Wines: 101 jobs
Dornier Wines: 62 jobs
Groote Post: 80 Jobs
Klein Bottelary: 15 permanent jobs, 20 temporary jobs