Colourful and innovative packaging for Robertson Winery
As a pioneering and innovative brand, and in celebration of its 80th birthday, Robertson Winery has relaunched two of its most popular ranges in eye-catching, colourful celebratory packaging.
· 3 min read
Keeping true to its reputation as a pioneering and innovative brand, and in celebration of its 80th birthday, Robertson Winery (RW) has relaunched two of its most popular ranges in eye-catching, colourful celebratory packaging.
The RW Natural Sweet range and RW Cultivar Light range are now both enrobed in beautiful roses, reflecting one of the admired attributes of the well-known Robertson wine valley.
RW Marketing Manager Ankia Niemann says that the brand’s birthday celebration is all about paying homage to the incredible valley from which Robertson Winery originates.
“Robertson is best known for wine, horses and roses - and it’s this sentiment that inspired the rose refresh of these two much-loved ranges.”
The brand commissioned artist Riaan Marais, to artistically recreate specific varieties of roses that are found in the Robertson valley, to be used on the new packaging.
The Natural Sweet range features Fairest Cape, Brumilda Roos and Just Joey rose imagery across the Red, Rosé and White wines. Although the Cultivar Light range boasts the same roses, they were created in an informal modern style that was inspired by impressionist watercolour flower painting. This really captures the feeling and experience of this light range.
Robertson Winery was a pioneer in light cultivar wines, launching its first range in 2008. The initial range featured a Sauvignon Blanc Extra Light, Chenin Blanc Light and Pinotage Rosé Light. This popular range was extended when an Extra Light Merlot was added to the collection in 2011.
This refreshing, light and fruity style of wine, with lighter alcohol levels and fewer calories, has proven to be very popular, because quality and taste have been prioritised.
“We wanted to celebrate this proud milestone by breathing life, colour and fun into some of our most loved ranges,” says Niemann. She goes in to say that they are thrilled that the final products exceeded their expectations.
“We look forward to eighty more years of #MoreToShare with our trade partners, the Robertson Winery team and of course our customers.”
WATCH: Robertson Winery’s Really Good Wines
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Robertson Winery celebrated Mandela Day this year, by donating 50 tablets to learners at Nkqubela Primary School in Robertson.
The winery established the Really Good Library at the school in March 2021 truly bringing to life the ‘small town with a big heart’ ethos that Robertson Winery stands for.
As part of the device handover, Robertson Winery brought together over 30 parents and grandparents of learners at the school – all part of the Robertson Winery family – to have their hands painted and to make their mark on a piece of art to be hung at the library.
RW Marketing Manager Ankia Niemann says that while the library was designed with vivid illustrations highlighting what makes the Robertson valley so special, they wanted to take that a step further by bringing the many hands of the community into the school.
“Just as it takes many hands to make our wine, so it takes many hands to raise a child and we wanted that heritage, legacy and sense of community to be visually displayed for the kids to see,” says Niemann.
Representing Robertson
The library itself, which is available to over 1 000 learners at the school, is covered in imagery representing what the Robertson valley is all about, a plentiful valley of wine, horses and roses depicted as something the children can be proud of; with interactive elements specially created for the learners to find hidden letters in the scenes.
Mr John Ngonyama, principal at Nkqubela Primary School, says that the impact of the library at the school has been profound.
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