Join the #SaveSAwine campaign - and support our industry
The recent ban on alcohol sales has had a devastating effect on the livelihoods of South Africans in our industry. Many farms, cellars and related businesses will simply not survive and thousands of jobs are at stake.
· 3 min read
Apart from the formal bargaining and legal processes that are currently receiving a lot of attention in the media, we would like to put the spotlight on you as the PEOPLE affected by the restriction.
Similar to the social media campaign by restaurants over the past week, WineLand Media is planning an awareness campaign via its social media and web platforms around the plea of the South African wine industry.
We therefore appeal to you as a primary producer, wine cellar or any other business in the wine value chain to send us a PHOTO with the following (preferably in English):
- Name (If not visible in the photo) - (XX) Amount of jobs affected (number of people employed by your company / farm) - Use the hashtags #JobsSaveLives or #SaveSAwine
Please send the photos to [email protected] or [email protected]
The WineLand Media team is rolling out this social media campaign over at least the next two weeks. WoSA, Vinpro and the respective wine routes will also use and share this campaign to create awareness.
We appreciate your photos and any other input in support of this serious matter.
More from
Markets, business and trade
How research is changing the wine we drink
Wine research starts long before the bottle reaches the shelf. It gives producers a better understanding of what happens in the vineyard and cellar, while providing evidence for decisions that can affect the wine consumers eventually drink.
Precision Fermentation: Biotech to balance Flavours, Acid and Alcohol
As warmer vintages widen the gap between ripeness and freshness, a new generation of selected yeasts lets winemakers rebalance wine during fermentation, not after.
WBWE – a global business barometer
If you want to understand where the global wine industry is heading, don’t look only at retail shelves or export statistics. Look at what is happening in the bulk wine market.