ROTOCON's new logo reflects commitment to brand identity
South Africa’s leading printing technology supplier, ROTOCON has unveiled its new logo, a design that reflects its commitment to brand and company identity.
· 3 min read
ROTOCON has unveiled a new logo with a modern design that reflects ROTOCON’s commitment to evolve its brand and company identity. The revamped logo was designed by Banie Stafford of B Creative, ROTOCON’s marketing and branding agency.
“The design and content of your marketing material is extremely important, but the icing on the cake is your logo,” said Banie.
“Studies have shown that visuals are processed 60,000x faster in the brain than text, so when it comes down to it, words are processed by short-term memory while visuals go straight to long-term memory.”
To maintain brand recognition, the company’s new logo includes elements of the original design with changes that elevate the style with a more modern, clean cut, and streamlined look. The intent of the fresh design is to demonstrate to its customers that the company continues to evolve and change, like the technology it represents.
“A great logo will represent your company and convey important messages, while being up-to-date with modern design trends,” adds Banie. “It should emphasise your company’s strengths, and reflect your core business values. As we humans are so visually driven, it must create an impact and be memorable. A company’s brand and identity are crucial to the success of the business. ”
Established in 2008, the company has grown to a team of 55 employees with headquarters in Cape Town and branches in Johannesburg, Durban, Europe, and Asia.
The company represents 15 reputable brands across the gamut of label production technology; developed and manufacturers the ECOLINE range of printing, converting, and finishing equipment; provides local manufacturing of high-precision solid rotary dies, magnetic print cylinders and accessories; and offers turnkey project service for pre-owned label printing and finishing equipment.
About ROTOCON
With headquarters in Cape Town and branches in Johannesburg, Durban, Europe, and Asia, the company provides tailor-made turnkey solutions for the label printing and packaging industry.
Our goal is to learn about your printing environment and recommend the ideal solution to meet your needs.
In South Africa, ROTOCON represents industry-leading brands including Cheshire Anilox Technology, Domino, DuPont, Erhardt+Leimer, EyeC, Kocher+Beck, MPS, Pantec GS Systems, Phoseon Technology, Rheintacho, Rosas Maschinenbau, ROTOCONTROL, Screen, UV Ray, and Wink, in addition to ECOLINE finishing machines.
On-site installations, training, after-sales service, maintenance, spare parts, consumables, and refurbished equipment are also available through the company.
The company is committed to providing exceptional customer service and after-sales support.
For media queries, contact Heather Roth, marketing communications manager on +49 1522 181 3284 or [email protected]
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