Southern Sun and Stellenbosch Wine Routes partnership boosts SA tourism offering
Stellenbosch Wine Routes and Southern Sun, South African powerhouse in wine and hospitality respectively, have announced a landmark three-year partnership that will enhance the country’s wine tourism offering.
· 2 min read
The strategic alliance brings together the heritage and world-renowned wines of Stellenbosch with Southern Sun’s expansive hospitality network, creating an unparalleled platform to showcase South African excellence. By combining resources, expertise, and reach, the collaboration promises to elevate visitor experiences, boost local tourism, and drive sustainable growth across the wine and hospitality sectors.
Not only does the agreement see Southern Sun become the preferred accommodation provider for Stellenbosch Wine Routes, but the hotel group has also partnered in the hosting of the Stellenbosch Experience wine showcase in Johannesburg. The event that features a handful of tasting events with over 40 winemakers and brand ambassadors, is becoming an annual highlight for wine-lovers in Gauteng.
Southern Sun Hotels CEO Marcel von Aulock says: “We are proud to partner with Stellenbosch Wine Routes and look forward to hosting a series of immersive events that celebrate the Cape Winelands. Together we will champion sustainable tourism, support the region’s vibrant wine community and deliver the warm, genuine hospitality that defines both our brands.”
Stellenbosch Wine Routes chairman Mike Ratcliffe says: “We are incredibly excited about this new alliance with Southern Sun, a name that resonates with quality and excellence in South African hospitality. This partnership is a natural fit for us, as it aligns perfectly with our mission to offer world-class wine and cultural experiences. Together, we can create a more connected, accessible, and memorable journey for local and international visitors alike.
“This collaboration not only strengthens our individual offerings but also supports the broader vision of South African tourism by showcasing the best our country has to offer.”
More from
Markets, business and trade
How research is changing the wine we drink
Wine research starts long before the bottle reaches the shelf. It gives producers a better understanding of what happens in the vineyard and cellar, while providing evidence for decisions that can affect the wine consumers eventually drink.
Precision Fermentation: Biotech to balance Flavours, Acid and Alcohol
As warmer vintages widen the gap between ripeness and freshness, a new generation of selected yeasts lets winemakers rebalance wine during fermentation, not after.
WBWE – a global business barometer
If you want to understand where the global wine industry is heading, don’t look only at retail shelves or export statistics. Look at what is happening in the bulk wine market.