The Trophy Spirits Show brought to you by Investec: The big brand sound
· 5 min read

The Trophy Spirits Show – brought to you by Investec is the only competition in South Africa which assesses a representative array of international and local high-end spirits, liqueurs and aperitifs available to consumers in this country. Its judging methodology is based on the tried and tested system developed over many years by the Trophy Wine Show. Amongst its key features are three person judging panels, at least one of whose members is an international specialist invited to South Africa specifically to judge the competition.
The 2024 iteration of the show saw considerable breadth and depth to the entries received across all classes. It is clear that the producers and importers of high-end products have come to trust the panels which sit in judgement of their spirits and liqueurs.
There were 106 entries received this year from 17 producers and distributors with 56 brands, spread through 7 categories. In terms of total entries, the whisk(e)y classes saw the greatest number (33). These were mainly from Scotland, though there were also submissions from South Africa and Ireland. Included in this line-up were malt, grain and blended whiskies, as well as pot-still whiskeys. It is a tribute to the respect in which the show is held that most of the major brands were represented. The gin classes saw a fair spread of entries across all three categories – London Dry, Distilled and Flavoured Gin, and included local craft submissions as well as entries from many of the international producers. Brandy was well represented with pot-still submissions from the Cape and France (Cognac). Unsurprisingly, given the worldwide surge in interest in tequila/agave and rum, there were strong entries in these classes. Good representation of vodkas and cream liqueurs completed the judging line-up.
For the first time in the history of the competition a panel could not separate its two top scoring products and finally resolved to share the trophy for the show’s best whisky between the top grain and the top malt. The annual battle between France and South Africa for the brandy crown saw Van Ryn’s securing this coveted trophy with the Single Potstill Brandy Aged 20 Years.
The attrition which thinned out the craft gin producers following the Covid-related lockdowns of 2020 and 2021 seems to be over, with 26 gins entered. Gold medals were awarded in both the London Dry and Flavoured Gin classes. TTSS 2024 – 2 “As headline sponsor of the Trophy Spirits Show, we pride ourselves in partnering with our clients and creating experiences for those who never settle for ordinary”, said Investec’s head of Private Banking, Itumeleng Merafe.
As in previous years, entries came in from producers in places as far afield as England, Ireland, Scandinavia, Italy, the Caribbean, the highlands of Scotland, the deserts of Mexico, the villages of Cognac and pretty much everywhere in between. Included among these exotics were at least 54 different brandies, liqueurs, whiskies and gins from the Cape and Gauteng. South Africa’s share of the gold medals and trophies was significant enough to serve as a tribute to the craft and skill of our domestic distillers, and a vindication of Investec’s commitment to an industry which makes a major contribution to employment and to the country’s GDP.
Back at the tasting benches was the world’s leading gin judge, David T Smith, while Louise Martin (Whisky) from Scotland and Claire Blackler MW (brandy and rums) from the UK joined the competition’s local panellists for the first time. These international specialists shared their expertise with local judges and associates. The South African judges were Andy Watts, Neil Paterson, Dr Mare-Loe Prinsloo, Carla Weightman, Sean Gunns and Leah van Deventer.
The associate judges were Jason McEvoy, Anriënka Vlok van Zyl and Sulette Oelofse. Show convenor Michael Fridjhon was Chairman of the Judges.
In summary
There were 106 samples across 7 classes: 33 whiskies, 26 gins, 22 brandies and cognacs, with vodkas, tequilas, rums and liqueurs totalling a further 25 entries. And at the end of the day there were 11 gold medals, 37 silvers, 36 bronzes and a mere 11 Best in Class trophies.
Trophy and Gold Winners
Trophy for Best Pot-distilled Brandy
Vinolok Trophy for Best Premium Spirit
Investec Trophy for Best Brandy of Show
Van Ryn’s Single Potstill Brandy Aged 20 Years
Trophy for Best Grain Whisk(e)y
Investec Trophy for Best Whisky of Show (tied)
Bain’s Cape Mountain Whisky – Single Grain Double-Matued
Investec Trophy for Best Malt Whisk(e)y
Investec Trophy for Best Whisky of Show (tied)
Tomatin 2012 Single Cask Highland Single Malt Scotch Whisky – WhiskyBrother Excl
Investec Trophy for Best London Gin
Riedel Trophy for Best Gin of Show
Amarula Premium African Gin
TTSS 2024 – 3 Investec Trophy for Best Single Pot Still Whisk(e)y
Redbreast 12 Year Old Single Pot Still Irish Whiskey
Investec Trophy for Best Blended Whisk(e)y
Johnnie Walker Gold Label Reserve Blended Scotch Whisky
Trophy for Best Vodka of Show
Absolut Elyx Vodka
Trophy for Best Flavoured Gin
Cape Fynbos Gin – Citrus Edition
Trophy for Best Cognac
Martell XO Cognac
Trophy for Best Tequila of Show
Avion Reposado Tequila
Investec Trophy for Best Liqueur of Show
Wild Africa Caffé Latte Cream Liqueur
Gold Medal Winners
Bisquit & Dubouché Cognac V.S.O.P.
Frapin Grande Champagne Cognac 1270
Gordon’s London Dry Gin
Inverroche Amber Gin
Inverroche Verdant Gin Johnnie Walker Green Label Blended Malt Scotch Whisky Aged 15 Years
KWV Alambic Blend Potstill Brandy 15 Year Old
Metanoia Klein Karoo Gin
Richelieu Vintage Brandy 10 Year Old
SKYY Vodka
The Singleton of Dufftown Single Malt Scotch Whisky 15 Years Old
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