It’s a unique opportunity for the buyers to see first-hand how boutique wine farms work, and to decide which bottles would work on their clients’ shelves. The winemakers get a chance to meet directly with international buyers, access that few small businesses can create on their own.

As the UN small business agency, the International Trade Centre (ITC) specializes in creating these connections, which bring the benefits of global trade to more entrepreneurs. As the rules of global trade shift, these trade missions make sure that small businesses can diversify their markets.

ITC also hosts some of the world’s most comprehensive trade data. According to the ITC Export Potential Map, the United Kingdom has the capacity to import an additional $82 million of South African wine annually–a significant growth opportunity for small businesses.

The wine farms on the visit are family businesses, led by women, or black-owned. This underscores the transformation in winemaking, as South Africa has overcome historical barriers and opened up to a diversity of small producers.

The trade mission is organized by the UK Trade Partnerships (UKTP) Programme, funded by the United Kingdom’s Foreign, Commonwealth and Development Office and implemented by ITC. The ITC delegation will attend CapeWine, organized by Wines of South Africa (WoSA).

The wine farms on the trade mission include:

  • Moedi Wines
  • Koni Wines
  • Luc Mo Wines
  • McFarlane Wines
  • Women in Wine
  • Bayede!

WoSA is working with ITC to line up additional wineries for the UK delegation to visit.

Interviews with the wine buyers can be held at CapeWine on 11 and 12 September at the Cape Town International Convention Centre. Interviews with winemakers can be organized separately on request.