Prestigious experts from across the world will participate in this area for debate and reflection on the forthcoming WBWE with the aim to shed light on the commercial trade alternatives within this new global context.

Some of the crucial topics that will be dealt with throughout the WBWE 2020 are the following: the future of wine fairs; the importance of maintaining the environmental issues in the spotlight; the web analytics boom; digitalisation and the possibilities provided by ecommerce platforms; the relevance of design for successful proposals of private labels; or the immediate actions carried out by the industry.

Undoubtedly, this year’s fair will be different and we will be facing more challenges than ever, yet it will be, above all, an edition of great importance, taking into account the current situation in the markets and the pressing need to reactivate trade.

The WBWE Amsterdam hopes to bring together, the entire bulk wine industry once again, and it’s actively working on various options that will ensure the viability of this wine trading and buying and selling platform for the thousands of clients of this fair each year.

The WBWE Amsterdam will be held on 23-24 November 2020 at the RAI (The Netherlands).

Contact Cristina V Miranda (Marketing & Communications Director) on [email protected] or 0034 686 702 587

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