Ruth McCourt appointed custodian of Franschhoek Wine Tourism
· 1 min read

Franschhoek local, Ruth McCourt has taken over the reins of Franschhoek Wine Valley Tourism, one of South Africa’s leading tourism destinations, as the marketing manager and custodian as of 1 March 2021
“Ruth served as a member of the Franschhoek Wine Valley team in various capacities from 2010 to 2014. Her energy, enthusiasm and understanding of tourism combined with a deep knowledge of the Franschhoek Wine Valley and many of its members qualifies her well for this role,” says Franschhoek Wine Valley Tourism chairperson, Hein Koegelenberg.
Ruth and her husband Frank have been residents of Franschhoek for more than 18 years. Prior to moving to Franschhoek they owned and operated a five-star safari lodge in Zimbabwe before purchasing and building up Rusthof Country House, now Leeu House in the heart of Franschhoek village.
Together with her hands-on team, Ruth will continue to focus on marketing Brand Franschhoek both locally in the current climate, as well as internationally in preparation for when the world can travel again. It is also very important to Ruth to support all the FWV members in whichever way possible, creating new marketing possibilities and platforms and bringing feat to Franschhoek during the current economic environment.
More from
People, community and tourism

Hoe om herlewingslandbou te laat leef
'n Twee-dag sessie deur WIETA and Stronger Together South Africa op etiese leierskap vir kelders, plase en handelsmerke by Lourensford en Du Kloof Lodge het insigte oor herlewingsboerdery opgelewer.

Results of the Niche Varieties Challenge 2026
The Niche Varieties Challenge took place again in 2026 to give innovative niche wines a more visible platform and to highlight the diversity developing beyond South Africa's mainstream cultivars.

Are wine clubs in South Africa still relevant?
A bottle of wine is rarely just about what is in the glass. Sometimes it is about the people around the table, which may explain why wine clubs have managed to stick around. The Blaauwklippen Blending Competition offers a glimpse into why this old-school tradition still has a place in a changing…
