Ruth McCourt appointed custodian of Franschhoek Wine Tourism
· 1 min read
Franschhoek local, Ruth McCourt has taken over the reins of Franschhoek Wine Valley Tourism, one of South Africa’s leading tourism destinations, as the marketing manager and custodian as of 1 March 2021
“Ruth served as a member of the Franschhoek Wine Valley team in various capacities from 2010 to 2014. Her energy, enthusiasm and understanding of tourism combined with a deep knowledge of the Franschhoek Wine Valley and many of its members qualifies her well for this role,” says Franschhoek Wine Valley Tourism chairperson, Hein Koegelenberg.
Ruth and her husband Frank have been residents of Franschhoek for more than 18 years. Prior to moving to Franschhoek they owned and operated a five-star safari lodge in Zimbabwe before purchasing and building up Rusthof Country House, now Leeu House in the heart of Franschhoek village.
Together with her hands-on team, Ruth will continue to focus on marketing Brand Franschhoek both locally in the current climate, as well as internationally in preparation for when the world can travel again. It is also very important to Ruth to support all the FWV members in whichever way possible, creating new marketing possibilities and platforms and bringing feat to Franschhoek during the current economic environment.
More from
People, community and tourism
The Portrait of a South African Winemaker
In James Joyce's A Portrait of the Artist as a Young Man, Stephen Dedalus resolves to express himself "as freely as I can and as wholly as I can". Joyce's hero refuses to be just one thing. That same many-sided energy is increasingly being asked of the modern South African winemaker, who has to adopt different faces for different places.
Who will drink South African wine tomorrow?
Tomorrow’s wine drinker is already here, standing at the braai with a can in one hand and a phone in the other. South African wine still has time to join the occasion, although it may need to loosen its collar first.
Ice in the Chenin and other South African wine crimes
There is ice in the Chenin Blanc, Cap Classique in an ordinary wine glass and a bowl of curry waiting beside a bottle of something pink. By old wine standards, the afternoon is a small crime scene.