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Results for “Premium and value-driven wines”
Showing 1–4 of 4 results
4 results — page 1 of 1
All roads lead to Wine Paris
With professionals from more than 169 countries attending Wine Paris in 2026, the exhibition has become an increasingly important meeting point for the global wine trade. Nicolas Cuissard, Director of Wine Paris, speaks to WineLand about the exhibition’s growing international influence, opportunities for South African producers and what it takes to turn participation into business.
By Wanda Augustyn · 5 min read
The rise, pause and reversal of premiumisation: Where does South Africa stand?
To understand the concept of “reverse premiumisation,” one must first grasp the idea of premiumisation itself: the strategic effort to elevate the perceived value of a product, enabling producers to demand higher prices.
By Skye Nolan · 6 min read
With consumer confidence at its highest since 2019, the local wine industry charts strategic course for 2025 despite previous year's headwinds
The South African wine industry begins 2025 with cautious optimism, according to leading distributor Vinimark's first-quarter Market Review.
By SA Wine Industry · 3 min read
Q&A with Lydia Coetzee
Lydia Coetzee is a South African wine strategist, storyteller, and connector with a sharp eye for brand potential and a deep understanding of global wine markets.
By SA Wine Industry · 4 min read
