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Results for “new consumer campaign”
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Aware.org launches new campaign to "build a culture of responsibility"
Aware.org, the Association for Alcohol Responsibility and Education, launched a new consumer campaign focused on building a culture of responsibility and modera
By Anton Pretorius · 3 min read
AU REVOIR, STATUS QUO!
Origin is rapidly expanding its global footprint. With new operations in France, Italy, Spain, Australia, Chile and America, it aims to increase its international business to equal current exports from South Africa within the next two years.
By Edo Heyns · 3 min read
Here other rules apply
Markets in Asia hold enormous opportunities, but don't think it is simple.
By Elona Hesseling · 7 min read
No cure for curiosity
The desire to know new things is contagious. Andrea Freeborough, Nederburg cellar master and one of the winemakers, admits to having an insatiable thirst for kn
By Anton Pretorius · 5 min read
#Epicwin or #Epicfail?
Does the use of a hashtag constitute trade mark use? And what are the pitfalls of using a trade mark as part of a hashtag. Alissa Nayanah* provides trade mark t
By Carlin Cloete · 6 min read
China vs America
Focusing on China is a no-brainer for the South African wine industry. China, like any other market, poses challenges, but they’re outweighed by opportunity and
By Carlin Cloete · 6 min read
Messaging a bottle
What do successful local brands do to reach the top and maintain the lead? Johannes Richter asked Nederburg global brand development manager Robyn Bradshaw a few pertinent questions.
By Johannes Richter · 4 min read
Brilliant brands
Becoming a top brand usually takes a great deal of work, but becoming a top South African wine brand takes something extra special. Or does it? Johannes Richter
By Carlin Cloete · 6 min read
Look local
So you think you know the South African wine consumer? Think again. Because a massive opportunity is around the corner – and you won’t find it at your nearest w
By Carlin Cloete · 6 min read
The Lieberstein lessons
With sales of more than 31 million litres in 1964, Lieberstein sparked enquiries from wine-producing countries around the globe and became the world’s biggest-s
By Carlin Cloete · 7 min read
Shortcut to value
Recent reports of an impending global wine shortage have stirred fears of empty shelves and dry cellars. But visions of a Blade Runner-like postapocalyptic world may be a little premature.
By Johannes Richter · 6 min read
Feeling the pulse of the labelling industry
The labelling industry is probably one of the least understood, yet most complex industries directly related to brand marketing and product packaging.
By Bernard Mocke · 5 min read
