Author
Elona Hesseling
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Articles by Elona Hesseling
26 articles — page 1 of 3
Vineyard age vs Technique
Wines made from older vineyards showed delicacy and finesse at this month’s Which Wine tasting of Grenache Noir. Winemaking technique impressed on the day with
Leadership, emotional intelligence and resilience
Worldwide leaders have to keep up with constant change and the wine industry is no exception.
Fighting FAS with project baby box
The Pebbles Project Baby Box initiative helps moms-to-be in farming areas, who in turn pledge not to drink during their pregnancy.
Where have you set your horizon?
“There’s always a sucker in South Africa,” an international bulk wine buyer told me recently, illustrating why we still hold the title as the world’s cheapest w
Branding - Key to Asia
Asia offers significant opportunities for South Africa, but we need to get our branding and price points right. A frequent Rootstocker and runner-up at the youn
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
Paying education forward
Paul Roos Farming has released two premium wines to ensure a better future for children growing up on Rust and Vrede.
The balancing act
The quality of South African Sauvignon Blanc is peaking. At the recent Which Wine tasting the category’s price point versus the quality was a point of debate. H
Wine purchase behaviour unpacked
Marketers should ensure that product information is consumer-friendly and what they want the consumer to know about their product.
Smart fruit
The diversity of South African Chenin Blanc was a colourful affair at this month’s Which Wine tasting, with purity of fruit and smart winemaking as the golden t
Opportunity beckons in Africa and Asia
The South African wine industry faces many challenges but a recent survey indicates it’s not all doom and gloom.