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Results for “wine marketing”
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The story of wine marketing
Moreover I’m being asked the question: ‘What makes South African wines different to those from other countries?’ And whilst I can blab on about our quality and
By Doronae · 4 min read
The millennial effect on wine marketing
The generation born in the information age challenges marketers with its new way of thinking. How should it influence a new way of marketing wine?
By Elona Hesseling · 5 min read
DGB appoints Andrew Harris as wine marketing director
DGB, a leading South African producer and distributor of wine and spirits, has announced the appointment of Andrew Harris as marketing director of its wine divi
By SA Wine Industry · 2 min read
AC Goodger appointed new marketing manager at Nuy Winery
Nuy Winery welcomes AC Goodger to its team. He has been appointed as the winery's new Marketing Manager since November 2018.
By Anton Pretorius · 1 min read
The future of Wine Marketing: A.I. set to transform how wine is promoted
Artificial intelligence is set to transform traditional marketing, including the way wine is promoted, writes agriculture journalist Glenneis Kriel.
By Anton Pretorius · 4 min read
French wine marketer Christine Lundy gets appointed as wines of Elgin’s new marketing manager
We are delighted to welcome Christine Lundy to Wines of Elgin as Marketing manager for the valley.
By SA Wine Industry · 3 min read
SA wine industry update: COVID-19 lockdown #3 - Transport regulations & responsible marketing
The South African wine industry provides an update on two of the most prominent developments on 31 March 2020, which are relevant to the SA wine industry and wo
By SA Wine Industry · 3 min read
Five-minute mentor: Katherine Harris
Talking to experts in the wine industry is a huge help to guide the less experienced. This month Wanda Augustyn speaks to wine marketing authority Katherine Harris.
By Wanda Augustyn · 3 min read
Q&A with Lientjie Lodder
Lientjie Lodder has a winemaking degree from Elsenburg and a B.Com in Marketing and Agricultural Economics at Stellenbosch University. She has extensive experience in domestic sales, exports and marketing.
By SA Wine Industry · 4 min read
Saai launches 'The Wine Farmer' to ease pressure on family wine farmers
Saai (Southern African Agri Initiative) has launched its wine marketing project, The Wine Farmer, on the Marianne Wine Estate at Stellenbosch on 22 October 2020
By SA Wine Industry · 3 min read
Sunshine you can taste
At CapeWine 2025, South Africa’s export marketing organisation, Wines of South Africa (WoSA), unveiled a new brand identity that embodies South Africa’s distinctive qualities of sunshine and diversity.
By SA Wine Industry · 5 min read
Thumbs up for Chenin
Boasting the most gold medals at this year’s Old Mutual Trophy Wine Show, Chenin Blanc continues to impress. Edo Heyns highlights the judges’ key take-home messages.
By Edo Heyns · 3 min read