Great BIG Wine Survey insights unpacked during free webinar

by | May 10, 2021 | Article

An overwhelming response from winemakers to the recently released results of the first Great BIG Wine Survey brought to you by Hollard, has inspired an informal webinar hosted by Andrew Douglas who will be joined by panellists, Peter McAtamney, founding Principal of Wine Business Solutions (WBS) and Caitlin Bauristhene from KLA, a leading independent consumer insights agency.

The free-to-attend webinar, which will take place via ZOOM on 20 May 2021 from 9am to 10am, will take an in-depth look at some of the insights, answer any questions attendees may have and highlight future plans for the next Great BIG Wine Survey. If you are interested in attending the FREE webinar, please register here so that we can send you the ZOOM link.

Wine industry stakeholders interested in finding out more about the 2020 Great BIG Wine Survey or plans for 2021, can contact Andrew Douglas at andrew@wineshow.co.za Visit the TOPS at SPAR Wine Show website to keep up to date with all the latest information.

About TOPS at SPAR Wine Show

TOPS at SPAR Wine Show is South Africa’s largest and most loved consumer wine event. In 2019 over 900 different wines were showcased by more than 200 wine producers across seven of SA’s major metros. Over 255,000 wine enthusiasts have experienced the show since 2006 with around 30,000 attending each year. At the event wine lovers have the opportunity to “try and buy” a wide variety of wine from some of SA’s most recognised brands right through to low volume boutique producers not available in stores. Guests can broaden their wine horizons via a range of intimate and topical wine theatre sessions delivered by a wide selection of content partners. TOPS at SPAR Wine Show is owned by Southern Skies Investment Holdings.

About Hollard

Established in 1980, the Hollard Insurance Group (“Hollard”) provides short-term and life insurance as well as investment products to a diverse customer base including individual consumers, commercial entities, and corporate clients. It ranks among a growing number of companies advocating an inclusive growth model, measuring its social dividends as well as its contribution to shareholders. Hollard’s organisational Purpose is to enable more people to create and secure a better future.

Hollard South Africa and Hollard International wrote a combined premium income in excess of R23-billion in the year to June 2020 across short-term and life insurance operations in 10 countries, including South Africa, Botswana, Ghana, Lesotho, Mozambique, Namibia, Zambia, and the Philippines.

Since inception, partnership has been at the heart of its business model, with the group today boasting over 100 ventures across the insurance value chain. Each one demonstrates the Hollard belief that there is always a better way and the idea of “win-win-win”, whereby Hollard, the partner and the consumer all win through this spirit of collaboration and co-creation.

About KLA

KLA is a full-service market research agency known for taking on clients’ challenges and working alongside them to find solutions. We get that marketing strategy, brand consulting and UX are part of the picture. That performance, bottom lines and results matter. That the world is complex and competitive. And that distillation is as important as interpretation. We get that there’s something bigger than data; that designing smart research means asking the right questions, in order to see the world through a different lens. We get that meaningful work comes from authentic connections, and that partnership is the bridge between goals and successes. We get to the bottom of what people really think. And why.

We get perspective. And when businesses need insights they can get behind, at KLA, we get it.

Contact: enquiries@kla.co.za or +27 (11) 447 8411 or https://www.kla.co.za/

About Peter McAtamney – Wine Business Solutions

Peter McAtamney is the founding Principal of Wine Business Solutions (WBS), one of the only businesses globally whose sole focus is providing strategic advisory and management consultancy services to the wine industry.

To inform best practice advice, WBS produce the only research into what is on wine lists in Australia, the UK, Canada, Germany, China and non-chain US on-premise outlets. WBS also benchmarks DtC wine business across Australia, New Zealand and South African and compares this information directly with the same questions asked of US wineries.

WBS is the only private provider of wine business education in the Southern Hemisphere. Over 1300 wine business owners & senior managers have attended WBS’ wine business 2-day workshops during its 17 years of operation. Peter has studied Marketing and Strategy at Columbia University, New York. He has taught Marketing, Strategy, Sales Management and Business Culture as part of the University of Technology, Sydney MBA Program for five years.

Contact peter@winebuisnesssolutions.com.au or +612 9744 8332 or http://winebusinesssolutions.com.au

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