Author
Samantha Fairbairn
Latest
Articles by Samantha Fairbairn
2 articles — page 1 of 1

Cultural insights in wine aroma descriptions in South Africa, France and Portugal
Insights and research
Researchers at Stellenbosch University’s South African Grape and Wine Research Institute recently conducted a study to explore wine aromas from the perspectives of South African, French and Portuguese consumers.

Why wine smells like wine
Insights and research
The research suggests that the ‘wine’ character that distinguishes wine from other beverages, and also allows consumers to identify a product as ‘wine’, is entirely due to the metabolic activity of yeast.