Prowein Asia Hong Kong 2017 a success

The Hong Kong exhibition brought a truly prolific expo highlighted by diversity and quality in its attendees and participating exhibitors.

Bernard Mocke

18 May 2017 · 2 min read

Ganz im Zeichen ihres Slogans „To Another Great Year“ setzt die ProWein vom 19. bis 21. März 2017 neue Maßstäbe: Auf die Fachleute der internationalen Wein- und Spirituosenbranche warten dieses Mal mehr als 6.300 Aussteller aus 60 Nationen, darunter alle relevanten Weinbauregionen dieser Welt plus einer Auswahl von etwa 400 Spirituosen-Spezialitäten. Rund die Hälfte aller Aussteller kommt aus Frankreich und Italien. Sie sind wie die anderen Länder mit allen relevanten Weinregionen vertreten - von den Abruzzen bis Venetien; von Bordeaux bis Sud-Ouest. Zu den weiteren Top-Ausstellernationen gehören Deutschland, Übersee, Spanien, Österreich und Portugal. Dazu gibt es zahlreiche Neuentdeckungen wie das Weingut Dos Hemisferios aus Ecuador, Pico Wines von den Azoren oder das Weingut Turnau aus Polen. Premiere feiert die Asian Wine Producers Association, die eine Vielzahl asiatischer Winzer vereint und spannende Einblicke in das Thema Wein aus Asien verspricht. Das bewährt starke Segment Biowein mit zahlreichen Ausstellern und allen internationalen Bio-Verbänden bekommt weiter Zuwachs, unter anderem mit der Sonderschau „Organic World“ mit rund 30 internationalen Ausstellern – hauptsächlich aus Europa. |
Very much in line with its slogan “To Another Great Year” ProWein from 19 to 21 March 2017 is setting new standards. Specialists in the international wine and spirits sector will be met by more than 6,300 exhibitors from 60 nations, including all relevant winegrowing regions of the world – a total of 295 – plus a selection of some 400 spirits specialities. About half of all exhibitors come from France and Italy. Like other countries they are represented with all relevant wine regions – from the Abruzzi to Veneto and from Bordeaux to the Sud-Ouest. Other top exhibitor nations include Germany, the New World, Spain, Austria and Portugal. These are joined by numerous new discoveries like the Dos Hemisferios winery from Ecuador, Pico Wines from the Azores or the Turnau winery from Poland. Celebrating its premiere is the Asian Wine Producers’ Association uniting a variety of Asian winemakers and promising exciting insights into the wine from Asia theme. Already established as a strong segment organic wine featuring numerous exhibitors and all international organic associations is seeing further growth, amongst other things with the “Organic World” special show featuring some 30 international exhibitors – mainly from Europe.

Photo credit: Messe Düsseldorf/ctillmann

The recent Hong Kong debut of ProWine Asia was a great success. The Hong Kong exhibition brought a truly prolific expo highlighted by diversity and quality in its attendees and participating exhibitors.

The event was highlighted by 310 exhibitors featuring wines and spirits producers and suppliers from 21 countries and regions, 12 184 trade visitors from 67 countries and regions as well as beneficial food, wine and hospitality synergy. In addition, 35% of the total 12 184 trade visitors came from outside Hong Kong - predominantly from Southern China, Macau, Taiwan and Philippines.

Strong regional and international participation saw the exhibition of a wealth of wines, spirits and solutions from around the world. Among the individual exhibitors were national and regional group pavilions including France, Portugal, Italy and Chianti, Spain, Germany, Greece, Austria, South Africa, Cyprus and United States.

Highlights of the show programme include seminars and guided tastings by Jancis Robinson OBE, MW sharing her expertise on topics of “How do I judge wine quality” and choice selections of wines under the category of “Under-appreciated grape varieties”. Debra Meiburg, MW hosted a series of Asia Wine Summit seminars covering E-commerce, Marketing by Gender, and improving sales through wine-education to along with other trade developments and industry trends throughout the Asia-Pacific.