Prowein Asia Hong Kong 2017 a success
The Hong Kong exhibition brought a truly prolific expo highlighted by diversity and quality in its attendees and participating exhibitors.
· 2 min read
The recent Hong Kong debut of ProWine Asia was a great success. The Hong Kong exhibition brought a truly prolific expo highlighted by diversity and quality in its attendees and participating exhibitors.
The event was highlighted by 310 exhibitors featuring wines and spirits producers and suppliers from 21 countries and regions, 12 184 trade visitors from 67 countries and regions as well as beneficial food, wine and hospitality synergy. In addition, 35% of the total 12 184 trade visitors came from outside Hong Kong - predominantly from Southern China, Macau, Taiwan and Philippines.
Strong regional and international participation saw the exhibition of a wealth of wines, spirits and solutions from around the world. Among the individual exhibitors were national and regional group pavilions including France, Portugal, Italy and Chianti, Spain, Germany, Greece, Austria, South Africa, Cyprus and United States.
Highlights of the show programme include seminars and guided tastings by Jancis Robinson OBE, MW sharing her expertise on topics of “How do I judge wine quality” and choice selections of wines under the category of “Under-appreciated grape varieties”. Debra Meiburg, MW hosted a series of Asia Wine Summit seminars covering E-commerce, Marketing by Gender, and improving sales through wine-education to along with other trade developments and industry trends throughout the Asia-Pacific.
More from
Markets, business and trade
Does Government know what it’s costing you?
A decision made in Pretoria can change the way a wine business operates. But who makes sure the people making those decisions understand what happens on the ground? South Africa Wine’s Jordyn Goeieman takes us inside the often unseen work of influencing the policies that affect the industry.
All roads lead to Wine Paris
With professionals from more than 169 countries attending Wine Paris in 2026, the exhibition has become an increasingly important meeting point for the global wine trade. Nicolas Cuissard, Director of Wine Paris, speaks to WineLand about the exhibition’s growing international influence, opportunities for South African producers and what it takes to turn participation into business.
Before you bottle it, can you sell it?
A good wine and an attractive label are not enough to build a sustainable business. South Africa Wine’s Phil Bowes explains why finding customers, testing assumptions and understanding the numbers should come before committing to a new wine brand.