Vinimark named South Africa’s #1 wine distributor and top 3 alcohol distributor at 2025 Advantage Awards
Vinimark, South Africa’s leading independent wine distributor, has been named the number one wine distributor in the country and among the top three alcohol distributors overall at the 2025 Advantage Awards. The awards were presented during the Consumer Goods Council Summit 2025 at VodaWorld…
· 2 min read
The recognition is based on retailers’ ratings in the annual Voice of Retail programme, and highlights Vinimark’s market leadership, operational excellence and strong partnerships across the trade. Vinimark was ranked in third position overall, alongside South Africa’s largest liquor distributors - South African Breweries (SAB), the country’s top beer and cider producer, and Edward Snell, a major spirits distributor.
Vinimark’s achievement is particularly remarkable, considering that it focuses exclusively on wine and select champagnes, including Champagne Bollinger and La Maison Pommery. Through this accolade, Vinimark has solidified its position as the country’s leading wine distributor and a key driver in the broader alcohol distribution market.
‘Being recognised as South Africa’s top wine distributor and one of the top three alcohol distributors is a tremendous honour,’ says Sales Director at Vinimark, Riaan Rautenbach. ‘Our rise, from being placed 12th in 2023, to 6th in 2024, and now 3rd overall in 2025, demonstrates the dedication of our team and the strong, trusted relationships we have built with retailers nationwide.’
The Consumer Goods Council Summit gathers South Africa’s most influential retail and consumer goods leaders to discuss trends and shape the sector’s future. Hosting the Advantage Awards at this flagship event underscores the importance of supplier–retailer collaboration and highlights Vinimark’s critical leadership in the industry and its representation of over 60 brand partners.
More from
Markets, business and trade
Does Government know what it’s costing you?
A decision made in Pretoria can change the way a wine business operates. But who makes sure the people making those decisions understand what happens on the ground? South Africa Wine’s Jordyn Goeieman takes us inside the often unseen work of influencing the policies that affect the industry.
All roads lead to Wine Paris
With professionals from more than 169 countries attending Wine Paris in 2026, the exhibition has become an increasingly important meeting point for the global wine trade. Nicolas Cuissard, Director of Wine Paris, speaks to WineLand about the exhibition’s growing international influence, opportunities for South African producers and what it takes to turn participation into business.
Before you bottle it, can you sell it?
A good wine and an attractive label are not enough to build a sustainable business. South Africa Wine’s Phil Bowes explains why finding customers, testing assumptions and understanding the numbers should come before committing to a new wine brand.