World Bulk Wine Exhibition (WBWE) set sights on USA market
World Bulk Wine Exhibition (WBWE) will host a fair in Sonoma, California to introduce international bulk wine producers to the US wine market.
· 2 min read

The United States has positioned itself as an attractive market for the wine trade. WBWE will host a fair in Sonoma, California to introduce international producers to the US market.
The World Bulk Wine Exhibition (WBWE) fair will be be held from 8-9 June 2022 at Sonoma Country Event Centre in California.


The purchasing figures of the US wine market are staggering. In 2021, US imports reached a total of 13.92 million hectoliters, amounting to $7 063 million, which translates to an increase of 13% compared to 2020, at an enviable average price of $5.07 dollars per liter.
Today, the US is looking to the international markets for fine quality wines, both in bulk and packaged formats.
Thus, if you are a producer who:
- Produces quality wine both in bulk and/or in bottle.
- Seeks to increase your margins and raise your sales value.
- Aims to create synergies with importers who understand your wines’ potential.
- Believes that your wines have the right profile for private labels and new packages
- Is interested in penetrating the US market.
Quality bulk is key for US market.
A trade fair open to all winemakers, designations of origin, wine-growing associations, brokerage agencies, distributors, and many more.
The WBWE is a trade fair with 13 years of experience in Amsterdam and a great deal of market research. Now, the WBWE USA reaches the United States to provide a meeting place for those wineries who want to broaden their horizons and find the appropriate buyers of their wines.
WBWE USA could be your entrance gate to the world’s greatest wine-consuming country.
If you would like to open the trading doors into the country that everyone wants to enter but very few know how to get around, do not hesitate to contact or email WBWE organisers.
Click here to get your latest copy of WineLand Magazine (or better yet, why not subscribe?)

More from
Markets, business and trade

Does Government know what it’s costing you?
A decision made in Pretoria can change the way a wine business operates. But who makes sure the people making those decisions understand what happens on the ground? South Africa Wine’s Jordyn Goeieman takes us inside the often unseen work of influencing the policies that affect the industry.

All roads lead to Wine Paris
With professionals from more than 169 countries attending Wine Paris in 2026, the exhibition has become an increasingly important meeting point for the global wine trade. Nicolas Cuissard, Director of Wine Paris, speaks to WineLand about the exhibition’s growing international influence, opportunities for South African producers and what it takes to turn participation into business.

Before you bottle it, can you sell it?
A good wine and an attractive label are not enough to build a sustainable business. South Africa Wine’s Phil Bowes explains why finding customers, testing assumptions and understanding the numbers should come before committing to a new wine brand.
