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Results for “Brand loyalty”
Showing 1–12 of 44 results
44 results — page 1 of 4
Loyalty is the new royalty
For many merchants and producers, customer loyalty has made the difference between scraping through and going under. A new app puts wineries on consumers' radar - and helps to keep them there.
By Johannes Richter · 4 min read
TO CHARGE OR NOT
Wineries could be missing an opportunity to increase brand loyalty by not charging for wine tastings.
By Annalize · 3 min read
Wine consumers are creatures of brand habits
PHOTO: Shutterstock.
By Nadia van der Colff, Chris Pentz and Hélène Nieuwoudt · 6 min read
Team Porex SA stronger than ever
Since going at it alone, Porex SA has gone from strength to strength and now offers three distinct services.
By Wanda Augustyn · 3 min read
Wine purchase behaviour unpacked
Marketers should ensure that product information is consumer-friendly and what they want the consumer to know about their product.
By Elona Hesseling · 4 min read
Social settings
Since we made friends with Tom on Myspace in 2003, the social media beast has grown in ways many could never have imagined or predicted.
By Lee-anne · 5 min read
What’s your take: Africa vs South Africa
Vinimark has over the past few years been taking a closer look at the African market. This is largely due to the growing interest in and appreciation for wine o
By Lee-anne · 4 min read
Consumers' wine-related uncertainty shouts opportunity
PHOTO: Shutterstock.
By Nadia van der Colff, Chris Pentz and Hélène Nieuwoudt · 10 min read
How to attract wine tourists and bring them back
Delegates from the Cape’s wine, food and hospitality industries gathered at Spier near Stellenbosch for The Business of Wine & Food Tourism Conference to glean
By Carlin Cloete · 8 min read
Taste the experience
Let guests to your winery’s tasting room leave as ambassadors by giving them an experience that speaks to your brand’s story and values. By Jana Loots
By Carlin Cloete · 5 min read
Wine festivals vs niche events
Traditional wine-marketing efforts have focused largely on the more sophisticated 40-plus age group which is the biggest wine consumer segment, so it makes stra
By Carlin Cloete · 7 min read
Mandela Day Initiative - Sisonke - pulls out the stops for startups
Stratcom Branding, the South African packaging and design specialist - being a well-established SMME – has committed itself to encouraging other SMME’s in a sho
By Anton Pretorius · 3 min read
